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I&V-Senior Marketing Manager--Shanghai

Synthorx

Synthorx

Marketing & Communications
Shanghai, China
Posted on Tuesday, September 5, 2023

Senior Marketing Manager

JOB PURPOSE:
 Develop and optimize marketing strategy for assigned product
 Lead, control assigned marketing team to achieve Operation plan target on specified products
 Collaborate with other relevant departments to achieve objectives for the assigned portfolio

KEY ACCOUNTABILITIES:
Product portfolio
 Develop strategies for the products, set objectives and propose budget
 Long Range Plan (LRP) (5years)
 Marketing Plan and operation plan (Annual)
 Access strategy & plan
 Production Plan Reporting (Annual with monthly update)
 Cycle plans (4x year)
 Monitor and control the marketing plan to modify /adapt the marketing mix of activities to achieve sales objectives

Management / co-ordination
 Control implementation of marketing plans and trigger continuous adaptation of plans to changing environmental needs
 Final control of the HCP project budget within agreed limits
 Ensure optimal flow of information, key messages and content material to salesforce
 Leverage cooperation with Regional Marketing
 Set up and deepen inter-department cooperation and communication to develop products strategies and implementation
 Foster the professional development of each member of the team, according to the requirements of the company
 Ensure a good team spirit and a high retention of skilled personnel

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.