Brand Activator, Korea, Telfast, Mucopect
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing “Health in Your Hands”.
We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World”.
Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
About the job
- Own brand P&L of local markets and drive profitability
- Define brand ambition in long-term. Drive market share gain and brand consideration.
- Drive brand love, brand health and brand imagery
- Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
- Tracks monthly performance at country level and set-up corrective action plan if required
- Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
- Defines the brand strategic pillars and business objectives of Telfast and Mucopect for Korea based on local consumers, shoppers and HCPs insights
- Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
- Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
- Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
- Defines local market price based on the pricing guideline from global/zone
- Define the right channel strategy and prioritization with Trade Marketing Team
- Defines the roles of HCP and formulate local HCP engagement strategy
- Defines the right NPD roadmap for Telfast KR
- Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
- Localizes brand assets to ensure it taps local insights
- Localizes content liaising with MRL for approval
- Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
- Provides input about innovation projects
- A BRAND BUILDER in essence. Obsessed in driving brand love.
- CONSUMER 1st mindset and approach.
- Champion of CREATIVITY across all brand building and business plans and activities.
- Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
- Avid user of DATA and believer in forward looking analytics.
- Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
- Cross-functional hard & soft LEADERSHIP skills
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.