Global Brand Lead, HCP Experience Autoimmune Diabetes (T1D)
Global Brand Lead HCP Experience Autoimmune Diabetes (T1D)
At Sanofi, we are driven by one purpose – we chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible.
We never settle and now we are creating a new paradigm with a first-in-class therapy in Autoimmune Diabetes (Type 1 Diabetes).
Our newest core asset, resulting from the acquisition of Provention Bio in General Medicines Autoimmune Type 1 Diabetes space, aims at delaying the onset of stage 3 type 1 diabetes. This means that for the first time, people at risk of developing this lifelong disease have fresh hope. What delayed onset means is more time for children to be children with less healthcare and more care-free childhood. The delay also gives families and healthcare professionals more time to prepare care plans for a later diagnosis.
We now present an exciting opportunity for you to go further faster. If you’re excited by the prospect of bringing this innovative, first-in-class therapy to more people at risk then we want to hear from you as we build a great team who will work at the intersection of our growth in immune-mediated diseases and disease-modifying therapies in areas of high unmet need.
This is a chance to bring your energy, expertise and experience to truly transformative and career-defining leadership roles where you can help change countless lives. In return, you will have a rare opportunity in pharma – the chance to help disrupt and delay a debilitating and widespread disease.
This really is a ‘prime time’ role offering you huge visibility and the chance to fast-track your career in healthcare.
Innovation, patient focus and disruptive thinking are all key threads of our Play To Win culture.
Our Autoimmune Type 1 Diabetes journey starts now and you can help us chart a new course – not only for Sanofi but for preventive healthcare. Now is the time to add your strengths to ours!
As the Global Brand Lead, you are a highly experienced and successful Marketeer who has gained experiences in creating paradigm changes with best in class marketing. You have a strong understanding of the health system including value and access, clinical and patient advocacy. You are passionate about building brands, creating compelling campaigns and calls to action. You have a passion for insights, a curiosity to understand the HCP and the patient journey. You have moved past traditional pharma marketing and have embraced new, innovative, disruptive techniques to create change in new therapy areas
This role reports into the Global Head of Autoimmune Diabetes. You will be leading HCP activation strategy for the Delay Onset Label, for a first-in-class, monoclonal antibody specialty disease launch, working in conjunction with countries. The HCP activation strategy for the DO label is critical to the success of the overall brand. Building on an early phase campaign, you will set the standard of what good looks like across all markets.
Owner of the content strategy: Articulates and activates the HCP touchpoint journey from pre-screening to post-treatment based on persona, modular content and omnichannel approach
Develops a strategic engagement plan with HCPs and tailors it to each HCP persona
Co-creates and executes the Global Integrated Growth plan (IGP) - HCP activation strategy: Works with country and cross functional colleagues, to co-create a best-in-class HCP activation strategy (with a focus on early screening) with corresponding materials and innovative approaches
Transforms the US Delay Onset (DO) campaign to an award-winning global campaign: Refines the positioning ensuring high relevance and high impact for all wave 1 countries
Understands what it will take to move the needle, develops with countries and partner agencies and owns the core materials for the DO indication, with heavy emphasis on creating content based on HCP persona’s
Responsible for bringing the best out of partner agencies: Leads hiring of the right agencies to develop best in class materials
Creates ‘intensity’ around customer insights: Responsible for the development and delivery of the key insights plan for HCP’s with other team members
Defines KPI’s and metrics to measure commercial success for HCP engagement at global and local level
Brings to the forefront the right discussions and creates alignment at global and local level: Using newly formed Global Brand Team/Global Leadership forums, shapes key strategic questions, develops country alignment, share key success factors
10+ years across critical functions including Commercial/Marketing, Market Access, HEOR, Medical, External Affairs or similar relevant experience
The ability to collaborate with a range of different functions to achieve outcomes
Demonstration of previous complex project management
Experience of external / customer interactions
Robust experience with contributing to Global/country Brand plan
Strong PMO skills with the ability to lead, simplify and move at pace, large complex programs,
Successful global launch experience Specialty / Rare disease/ Type 1 Diabetes
Delivered launches in new green field therapy areas
Strong Medical acumen is a desired
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.