HCP Content Manager
At Sanofi Consumer Healthcare, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Buscopan®, Nospa®, Eneterogermina®, Allegra®, Dulco®, or Essentiale® to help more people play an active role in their health.
Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Healthcare Professional (HCP) Content Manager to join our Central Eastern Europe (CEE) team. You will be responsible be responsible for leading the development and execution of a comprehensive HCP strategy and tactical plan for relevant brands/categories.
Main responsibilities :
Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)
Recommendation of touchpoints & tailored messages for specific targets
Leading cooperation with external services (all year strategy/ content/ budget)
Local cooperation with brand teams, medical teams, MCE team
Support brand leads in translating HCP insights to consumer added value
Identify Customer (HCP) 360 Engagement Strategy
Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical
Close cooperation with global team & localization of global content
Minimum 5 years professional experience
At least 2 years of work experience at similar position, with OTC / healthcare / pharma marketing agency
Educational background in pharma/medicine / marketing will be a plus
Proven work experience in creating content strategy for medical professionals
Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
Understanding HCP Journey, information needs, role and credibility of different touchpoints
Ability to analyze reports / draw conclusions, and recommend actions based on them
Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge
Team spirit persuasiveness & influential skills, highly collaborative
Fluency in Ukrainian and English
What we offer at Sanofi:
An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
An attractive package of benefits
Employee Assistance Program (mental health support, legal and financial consulting)
Gender neutral paid parental leave as well as volunteer days
Discover our Code of Conduct, that serves as the moral compass that guides us when chasing the miracles of science to improve people’s lives. Please ensure to have read this document, before applying.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.