PTW-I&V-Senior Brand Manager-Shanghai
Who we are?
As a global healthcare leader and a Global Top Employer, we are as much a partner to patients facing health challenges as we are a partner to you on your career journey. We are focused on empowering our people to be agents of change, because the work we do will change health outcomes and empower patients’ lives. This is where you will have access to a broad track for all-round development as well as the platform to work as one team across one of the broadest healthcare and well-being portfolios globally.
Why start your career path in Sanofi?
Here, you can:
- Have a big platform to get self development and develop others
- Lead a team to achieve higher target
- Set up regional performance objectives and sales policy
What you can contribute?
- Develop strategies for the product, set objectives and propose budget
- Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives
- KOL management
- Set up product training for sales force
- Responsibility of A&P
Planning and implementation of marketing strategy for the product
- Implement marketing plans and take actions accordingly
- Make sure to get external endorsement for the product
- Manage budget within agreed limits
- Work closely with medical marketing, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation
- Make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment
- Collaborate with local marketing and sales colleagues
- Maintain product competitors and health care environment knowledge
- Keep close contact with Key Opinion Leaders (KOL) and update relevant information
What you should have?
Experience & knowledge:
- Minimum 3 years marketing experience in MNC and experiences of brand lead is preferable
- Rich experience of marketing campaigns and projects execution and implementation
- Strong capabilities in marketing and planning, with successful track record in developing creative and innovative strategies for business development
- Fluent English in speaking and writing
- Self-motivated and growth mindset
- Leadership & coordination for driving change
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.