Global Brand Lead Initiv
Global Growth Hub is the team of pioneering, empowered & action-hungry experts & enthusiast who shape, pilot & execute CHC’s consumer obsessed growth. We're the driving force that supercharge our growth while staying laser-focused on our consumers. We excel at creating loved brands and making ground-breaking innovations the cornerstone of our long-term growth strategy. What sets us apart is our ability to provide insights that stand the test of time, and our ever-improving proficiency in digital, HCP, e-commerce, and sustainability. We're not just a team; we're a purpose-driven collective, with a brand-centric ethos that guides our every move. Our grand vision - to be the best Fast-Moving Consumer Health (FMCH) in / for the world.
- Defines brand equity, brand positioning and LT plan, leveraging inputs from ZBL on consumer & shopper insights, demand analysis, competitive intel., content strategy
- Defines brand assets (logos, typography, taglines, etc.)
- Defines the global brand campaign strategy (timing, positioning, budget)
- Lead a cross-functional dialogue to get alignment on the brand strategy by developing respective functional tactical plans meeting the strategic imperatives of the brand.
- Focal point of contact responsible for A&P allocation and follow-up of the brand global budget.
- Measure the success of the communication mix in key countries and take action to ensure its effectiveness (MMM).
- Leads the content creation and orchestrate the E2E experience plan.
- Lead, develop, implement a portfolio support model, including but not restricted to media, A&P that can help achieve brand vision and bring to life new brand architecture.
- Tracks monthly brand performance (actuals & KPIs, on marketing & financials aspects) and support Global Head & Zone leads to achieve objectives on market share, sales volume growth, brand equity, and brand health.
- Build strong, strategic partnerships with global creative and media agencies.
- Identification and Development of new Geographies for expansion.
We are in search of a dynamic Global Brand Lead who will be the driving force behind our brand strategy and growth initiatives for Initiv. A candidate who not only possesses a deep understanding of global branding fundamentals but also brings along an entrepreneurial mindset and a founder's mentality. In this role, you will need to think like a visionary entrepreneur, seizing opportunities, and driving this innovation to set our brand apart in a competitive space. Your ability to take ownership, foster a culture of creativity, and lead with determination will be essential in propelling this brand to new horizons. We're seeking someone who can create & infuse the brand strategies with a sense of passion, vision, and determination, ultimately embodying the spirit of a true brand founder.
- Education: Graduate degree in marketing or business +MBA
- Experience: 5+ years of senior level marketing, brand strategy experience or similar role in OTC or FMCG.
- International experience
- Extensive experience and strong track record in strategic and operational marketing including insight generation and activation
- Specialized knowledge/others
- Excellent communication skills, both verbal and written, experience leading client meetings, analytical and problem-solving mindset, creative and compelling storyteller, Strategic thinker and excellent presentation skills, team spirit, persuasiveness & influence, ability to be flexible and adapt quickly to changing strategies and priorities
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
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