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Correlation Ventures

Category Strategy & Planning Manager



Multiple locations
Posted on Thursday, November 9, 2023

Category Strategy & Planning Manager

Location: Brisbane (Open to Sydney & Melbourne Offices also)

Hybrid Work environment

Full-time, permanent

About Us:

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come. In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

As one of Australia’s largest vitamin makers and distributors, we are proud that our team is at the forefront of high quality in-house manufacturing and innovative new product development.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu and with a large portfolio of vitamin, mineral, supplement, over the counter and personal care brands including Telfast, Mersynofen, Betadine, Bisolvon, Dulcolax, Nature’s Own, Cenovis, Ostelin and many more.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Our Team:

Sitting within the Commercial team, the Category Strategy & Planning Manager will be responsible for the assigned categories within (Wellness/ Allergy & Pain/ Cough & Cold and Digestive Health), working directly with the Sales & Marketing Leadership teams.

The Position:

Partnering with the Zone Brand Leads to take ownership of developing, defining and delivering both the Category and Customer strategy for your assigned brands. You will also be closely involved with all members of the Sales, Marketing, Shopper teams as the champion of category, voice of the customer and custodian of the commercial elements of category plans.

Role Responsibilities:

Category Commercial Strategy & Plan

  • Bring the category agenda to life on the assigned category brands for Sanofi CHC and champion this across the business

  • Development and delivery of category insights into the Commercial Strategy & Plan (Account Standards, Strategic Objectives) and Customer Category Strategy in conjunction with the Sales and Marketing teams

  • Developing strong relationships with key partners in CMI (Customer Marketing Insights), Business Insights, Sales, Finance and Marketing to deliver the most compelling category strategies for our customers

  • Input into the gate process and launch planning for NPD; including the creation of category led, inspirational customer-sell stories for our NPD which are aligned with customer priorities and strategy

  • Be able to clearly define and articulate the 3 x C’s (benefits for Customer/Category, Consumer, and Company)

Customer Engagement:

  • Engage with our customers directly by sharing our insights, category strategy and channel strategy through face-to-face meetings and workshops (engagement sessions, planning days etc.)

  • Foster strong relationships with key customer contacts via insight-led category recommendations in order to influence at the appropriate levels and enable Sanofi to become the ‘go-to’ partner for our customers

  • Partner with our Sales Team to develop compelling range reviews and Joint Business Plans (JBP) to drive improvement for Sanofi brands in store

Commercial Diagnostic, Interventions and Initiatives:

  • Critical input to the cross-functional working that enables a clear commercial diagnostic of performance (competitiveness, plan delivery and executional effectiveness) so as to isolate and subsequently lead the creation of necessary interventions and initiatives that improve performance

  • Be the key driver and leading the charge from insight to action recommendations for our category/brands

About you & Key Criteria for the role:


  • 2-3 years experience in hands-on Category position. Prior Sales background a bonus!

  • Knowledge of the Consumer Health or FMCG market a must


  • Relevant Degree Qualifications in Business, Commerce or Marketing preferred

Soft skills:

  • Confident communicator, persuasion and negotiation skills to be client facing and partnering with multi-functional internal stakeholders and senior leadership

  • Proactive- able to drive insight into action and get behind your strategies

  • Team-orientated and collaborator

Technical skills:

  • Experience with intelligence platforms: Quantium, Nielsen and ideally IQVIA

  • High level of attention to detail, data analysis and reporting

Work Rights: You must have the rights to live and work in Australia!

Interested? Apply today!

To learn more about what makes us a Global Top Employer, visit our careers page;

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

We live our commitment through our Reconciliation Action Plan, team member and leadership driven LGBTIQ+ program and a team dedicated to Inclusion and Diversity.

If you need assistance or any accommodation during the application or recruitment process, reach out to our Talent Acquisition team who would be more than happy to help.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at!

Coronavirus (COVID-19) Update: Being vaccinated against COVID-19 is not a mandatory requirement at Sanofi. We do however, strongly recommend all employees to be up to date with COVID Vaccination. If you are in a role that requires you to attend high-risk community sites such as hospitals, aged care facilities or other sites that require vaccination against COVID-19 as a condition of entry, then Sanofi requires you to be fully vaccinated in accordance with those requirements, in order to undertake the duties of your role.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.