Brand Manager-Sheveu, China
Main Job Purpose
The Brand Manager in Sanofi CHC is responsible for the brand health and performance, overall business completion of the brand in charge in the local market. Lead and support in designing and translating Brand Strategy into a National Brand Building Plan which provides brand value drivers and brand and customer priorities, rooted in local insight and to Plan to ensure flawless deployment of brand communication and activation in the market. Specializing in upstream or downstream assigned by line manager and SANOFI CHC leadership team.
Be capable to independently Lead and support in preparation flowed by execution of brand marketing plans (design activities, execute, evaluate & put corrective actions if needed). Be capable to independently lead and support cross brand projects, brand activations with equity building by guaranteed delivery Be capable to independently lead and support the innovation development and execution in the market.
Be capable to independently lead/support preparation and submits activity plans on brand level. Makes sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are developed, and activities assure target realization. Be capable to independently Responsible and support for on-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper Be capable to independently owns and drives preparation and execution of full package to consumer/shopper for national promotions, launches, relaunches, activations.
More Key tasks in various perspectives
Be capable to independently lead and contributes to business team work.
Owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings
Be capable to independently respective budget owner by projects (responsibility to keep proper balance of total budget ATL, BTL).
Be capable to independently lead and support portfolio management.
Be capable to independently lead and support new product development projects.
Leading or participating a cross-functional project team.
Be capable to independently lead and execute Brand Communication/Activation 360 degree.
Keeps consistency of brand communication across all communication shopper touch points. Be capable to independently provides for S&OP input for business team results and responsible for forecast accuracy on specific brand level.
RESOUCE MANAGEMENT & TEAM DEVELOPMENT
Responsible for A&P budget to drive sales growth from both top line to bottom line as well as share growth. If has a team as direct reports, need coach and develop talents。 Other tasks assigned by line manager and SANOFI CHC leadership team
Other requirements in marketing and brand management are assessed by SANOFI CHC job skill set ladder
Bachelor’s degree above 5 years with end to end brand management experience
Trainee background preferred; beauty / personal care background preferred
Business management and brand development experience
Manage stakeholders in multi-functional teams.
Strong analysis skills and data driven and project management skill
Strong presentation and communication skills
Ability to work and multitask in a fast-paced environment
Good command of English
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.