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Senior Brand Manager

Synthorx

Synthorx

Marketing & Communications
Reading, UK
Posted on Wednesday, June 5, 2024

Senior Brand Manager - Sanofi

Location: Reading - United Kingdom

% Remote working : 50%

Job type: Permanent, Full time

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing “Health in Your Hands”.

We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World”.

Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Job Summary:
We are seeking a dynamic and experienced Senior Brand Manager to lead the development and execution of brand strategies for our portfolio of products. The Senior Brand Manager will play a pivotal role in driving brand growth, increasing market share, and enhancing brand equity. This position requires a strategic thinker with exceptional leadership skills, stakeholders management and a passion for consumer insights.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies to drive growth and achieve business objectives.

  • Lead cross-functional teams to execute integrated marketing campaigns, including advertising, promotions, and digital marketing initiatives.

  • Collaborate with sales and shopper teams to ensure a strong alignment between ATL and BLT for a best in class end-to-end execution.

  • Monitor and evaluate brand performance using key metrics and KPIs, and make data-driven recommendations for optimisation.

  • Manage brand budgets and purchase orders and invoices.

  • Cultivate strong relationships with external partners, including agencies, trade association.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

  • Experience in brand management, preferably within the FMCG and Consumer Healthy industry.

  • Proven track record of successfully developing and launching brand strategies that drive business results.

  • Strong analytical skills with the ability to interpret market data and consumer insights.

  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

  • Demonstrated leadership abilities, with a collaborative and team-oriented approach.

  • Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, gender identity or Veteran status.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

#Sanofi #WeNeverSettle

#SanofiCareers

#PursueProgress

#DiscoverExtraordinary

#joinsanofi

#careerswithpurpose

#LI-CHC

#LI-EUR

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!