Omnichannel Planning & Execution Specialist

• Location: São Paulo

About the job

Ready to push the limits of what's possible? Join Sanofi and help make a difference for millions of people!

The Omnichannel Planning & Execution Specialist plays a fundamental role at Sanofi, being responsible for one of Sanofi's main HCP (Healthcare Professionals) portals globally, in addition to coordinating and executing other important tools, such as Sales Force Marketing Cloud. Sanofi Brazil Omnichannel team is globally recognized for its pioneering spirit and innovation, in addition to having achieved great results in recent years. These achievements are the result of the work of a high-performance team that works in a very friendly and respectful atmosphere, with a high level of autonomy and, at the same time, with all the necessary support. Furthermore, Sanofi believes and invests a lot to increasingly become a reference in the area, always focusing on generating more value for all its stakeholders and customers.

Position Overview:

The Omnichannel Specialist will be responsible for developing and executing integrated marketing strategies across various channels to engage Healthcare Professionals (HCPs) and patients. This role requires a deep understanding of digital marketing, campaign management, and channel optimization to enhance engagement and drive results.

Key Responsibilities:

• HCP Portal Management: Ensure management, monitoring and follow up of improvements to be made to the portal.
• Campaign Management: Develop, implement, and optimize omnichannel campaigns targeting HCPs and patients. This includes email marketing, social media, online advertising, and other digital touchpoints.
• Engagement Strategy: Create and execute engagement strategies to enhance communication with HCPs and patients across all channels. Monitor and analyze engagement metrics to continuously improve strategies.
• Channel Optimization: Identify the most effective channels for reaching target audiences. Optimize the use of these channels to maximize reach and impact.
• Content Development: Collaborate with internal teams and external partners to create compelling content tailored to various channels and audiences.
• Data Analysis: Analyze campaign performance data to measure effectiveness and identify opportunities for improvement. Provide regular reports and insights to stakeholders.
• Collaboration: Work closely with cross-functional teams including Marketing, Medical, Data, and Digital to ensure cohesive and aligned omnichannel efforts
• Maintain knowledge and comply with the principles of Ethics and Integrity, Sanofi policies and codes of conduct that regulate the pharmaceutical market.
• Comply with and promote Sanofi's Health, Safety and Environment (HSE) policies, with the aim of preventing accidents, avoiding health risks, promoting the well-being of employees and reducing environmental impacts resulting from the execution of activities of work.
• Support Sanofi's Diversity and Inclusion strategy and initiatives to ensure all employees and partners are treated with respect and receive equal opportunities.

About you

Experience:

• Experience in digital marketing or omnichannel strategy.
• Strong understanding of digital marketing tools and platforms.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience working with CRM systems and marketing automation tools like Salesforce marketing cloud.

Technical and personal skills:

• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

Academic education:

• Bachelor’s degree in marketing, Communications, Business, or related field.

Language proficiency:

• Portuguese - native
• English - Fluent

Why should you choose us?

• Bring the miracles of science to life alongside a supportive, future-oriented team.
• Discover countless opportunities to develop your talent and boost your career, whether through a promotion or a lateral move, in your country or internationally.
• Take good care of yourself and your family with a wide range of health and wellbeing benefits, including high-quality healthcare, prevention and wellbeing programs and at least 14 weeks of undistinguished parental leave of gender.
• Be part of a highly qualified team with high team spirit
• Learn about the pharmaceutical industry and how Omnichannel activities can transform the traditional Go to Market model

Porsue Progress. Discover the Estraordinary.

Progress would not be possible without people; people from different backgrounds, in different locations, performing different roles, but all united by a common goal: the desire to make miracles happen. You can become one of these people. Seek change, welcome new ideas and explore all the opportunities we have to offer. Pursue progress and discover the extraordinary with us.

At Sanofi, we offer the same opportunities to everyone, regardless of race, color, ancestry, religion, sex, nationality, sexual orientation, age, citizenship, marital status, disability or gender identity.

Watch our ALL IN video and learn about our Diversity, Equity and Inclusion actions at sanofi.com!

Attention to the Phrases Below

*Always aimed at the safety and well-being of our employees, proof of COVID-19 vaccination is an essential item for all employees, being present on the list of admission documents.

#LI-LATAM

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!