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Brand Manager * (all genders) BE, CH, AT

Synthorx

Synthorx

Marketing & Communications
Diegem, 1831 Machelen, Belgium
Posted on Jul 26, 2024

About the job

The Brand Manager for Belgium, Switzerland and Austria localizes integrated campaign and drives the execution across different channels and touchpoints liaising with the local x-functional teams. This role is suited to consumer-oriented, performance driven, communicative & analytical candidates who are passionate about Consumer Healthcare and who want to be a contributor to drive short and mid-term executional excellence for our loved brand Bisolvon / Mucosolvan.

The position is located in Belgium but with responsibility for the Bisolvon / Mucosolvan brand in Switzerland, Austria and Belgium. You’ll find yourself in a very dynamic and international setting and work hand in hand with the Global Brand team and in close collaboration with the Western Europe Zone team. In addition, the candidate will work closely with local country key functions: Sales, Shopper, Performance, Innovation, Medical, Regulatory & Supply.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

  • Managing resource allocation across brand strategies and tactics

  • Define local demand & provide local competitive intelligence, analyze market and competition

  • Monitor execution with the different stakeholders (media/digital, commercial and trade).

  • Monitor GTN execution according with the plan (discounts, visibility, customers programs, etc.).

  • Lead monthly forecasting and demand planning

  • Localize brand assets and development of creativities for various channels, incl. project management (e.g., prepare media brief and define media plans for each country)

  • Localize POS / HCP content (for all channels) liaising with MRL for approval and Media & Digital for execution with external agencies

  • Lead tailored-made initiatives/projects across the zone (e.g. innovation, amplification of global campaigns, etc.)

  • Define price and margins according to Global price structure recommendation and assortment x channel together with commercial

  • Define key messages and engaging material to present in front of large audiences

  • Monitor trade plan execution

  • Build working relationships with key local stakeholders and agencies developing a strong knowledge of market and business needs and ensuring clarity in communication

About you

  • Experience: 5+ years of marketing, trade (desirable) and general managerial experience knowledge in pharmaceutical industry and consumer goods desirable

  • Soft and technical skills: Excellent communication skills, strategic and analytical thinking, autonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment as well as digital savvy

  • Education: Graduate degree in marketing, management degree (preferable)

  • Languages: Fluent in French and / or Dutch, fluent in English, any other local language is a plus

Why choose us?

  • Bring the miracles of science to life alongside a supportive, future-focused team.

  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!