Key Responsibility

• Define organic and non-organic growth opportunities.

  • Formulate strategic roadmap and identify high growth opportunities of brand. Design innovative and strategic program to realize business impact

  • Consistently delivers integrated plans grounded in insight and is successful in developing optimal plans to un-lock growth.

  • Supports the cross functional team to scenario plan and to evaluate different opportunities and risks. Quantifies any consequence on the forecast and integrated brand strategy.

• Champions local insight to gain a deep understanding of customers along the experience journey

  • Prioritize target customer segments through meaningful and actionable segmentation to influence behaviour change for growth.

  • Provide deep analysis of business insight based on internal sales data, external reference data and marketing research report

• Create an integrated and engaging omnichannel strategy with an optimum media/channel mix (on and off-line) that delivers the required behaviour change and brand growth

i. Develop creative ideas, compelling brand assets and content for target segments/ personas to drive behaviour change and brand growth

ii. Build and leveraging strong agency partnerships; inspiring and motivating our partners to deliver outstanding work which meets agreed growth metrics

iii. Ability to communicate and collaborate well with FF team to articulate on the rational and value of different customer engagement platforms and ensure high quality field execution and tracking

iv. Leverage multiple data sources and real time analytics to continuously evaluate and optimize the performance of brand campaigns, ideas, assets and content against agreed metrics

Job Qualifications

• Working Experience: At least 5 years of product management experience, multinational pharmaceutical companies is preferred

• Transversal Skills：Excellent communication and interpersonal skills

• Functional Skills: Championing People，Growth Mindset，Obsessive Execution

• Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)

• Language requirements: Proficiency in English and fluent Mandarin