Vx - Regional Marketing Manager (RSV) - Beijing
Synthorx
Marketing & Communications
Beijing, China
Posted on Apr 11, 2025
KEY ACCOUNTABILITIES:
1. Participate in organize and implement regional sales strategies and product promotion activities according to the company's central marketing strategy and product strategy, assist sales force to deliver accurate product information, in order to achieve the region’s goals of sales target, product promotion, especially the market access.
Deliver accurate product knowledge through market activities, provide effective support for expand and penetrate the market and achieve the regional sales targets.
Fully understand the company's central marketing strategy to ensure the proper implementation of the product strategy.
Understand and analyse regional market information, support sales force to make right decisions promotional activities according to the characteristics of Beyfortus, market conditions, customers’ information and competitive product information.
Allocate territory and promotion activities rationally, ensure the effectiveness of execution by continuous follow up; analyse the rationality of resource utilization and input-output ratio, keep optimizing resource allocation to achieve the maximum utilization of resources.
2. Support in promotional tool development (DA, gimmicks, slide kits and etc.) propose region specific promotional materials, if appropriate
3. Organize Sales-related activity planning & execution at city/provincial level
4. Establish long-term and productive relationship with key customers and decision maker, deliver the company's policies and product information efficiently, build a solid and win-win relationship accordingly. Maintain good working relationship with regional KOL and important speaker.
5. Data analysis to support RM to make and adjust regional plan
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
Bachelor degree or above in sales/marketing/Medical or related field
Experience & knowledge:
At least two years working experience in product management or regional marketing management
Able to travel frequently domestically based on business request in the requirement.
Familiar with existing medical and biological products regulations and policies
Have a solid working knowledge of market research, product sales and sales promotion activities
Able to analyse data, to evaluate promotional/tactical activities and to prepare marketing plans
Core competencies:
Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal with opinion leaders, the sales force and Management Team
Good analytical skills and effective problem solving skills
Good knowledge of computer software
Good English – oral and written
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