About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

We seek a dynamic and results-driven Field Marketing Manager to join our team and support our rapidly growing business in North America. You will be joining a high-performing team collaborating closely with Sales, Customer Success, Product, and Marketing teams. This individual will develop and execute regional marketing strategies that drive awareness, demand generation, pipeline, and ARR. The ideal candidate will have a deep understanding of the North American market, exceptional communication skills, and a proven track record of successful regional marketing campaigns.

Join us as a self-motivated trailblazer excited to be part of a dynamic global startup that's redefining performance management for enterprise organizations. If you thrive on innovation and want to make a significant impact, we would love to have you on our team!

This is a full-time, 100% remote role.

What You'll Be Doing

• Pioneer and implement agile field marketing strategies, ensuring alignment with overall company goals and objectives while swiftly adapting to market needs and trends.
• Collaborate with sales teams to understand market needs and create targeted campaigns that drive lead generation and pipeline growth.
• Organize and manage events, trade shows, webinars, and other field activities to enhance brand visibility and generate qualified leads.
• Work closely with the digital marketing and sales team to support ABM campaigns.
• Monitor and analyze the performance of regional marketing initiatives, providing regular reports and insights to stakeholders.
• Build and maintain relationships with industry influencers, partners, and key stakeholders.
• Evaluate the expansion of additional sponsorships, including events and trade publications.
• Ability to craft messaging and ads to support localized ad campaigns.

What We Look For

• Enterprise and HR Technology experience preferred.
• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing in the North America region.
• Strong understanding of the North American market dynamics.
• Proven ability to develop and execute successful field marketing campaigns.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Experience using marketing automation and CRM tools (ie, Salesforce, Hubspot, Monday.com, Goldcast)
• Strong analytical skills to measure and optimize marketing performance.
• Excellent communication and interpersonal skills.
• Ability to travel within the US region as required (30%).

What We All Do

• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.
• All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
• All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

» Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

» Funding: $129 million, Serious B with top tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.

» Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Amy Cappellanti-Wolf (Board Member, Advisor, and Chief People Officer), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation) since the beginning of Betterworks.

» Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

» Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2025 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.

» Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal-opportunity employer.