Senior Manager, Content Marketing
Earnest
Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
We build tools that help people feel in control of their financial future, including:
- Private student loans - low rates, people-first service, and flexible payments.
- Student loan refinancing - break free from high-interest rates or monthly payments.
- Scholarships - access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!
What makes an “Earnie” culture:
- Drivers – Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
- Humility – Humble team players check their egos and consider the team’s needs above their own. They are self-aware of their strengths and opportunities for improvement.
- Growth Mindset – People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well.
The Senior Manager, Content Marketing position will report to the Head of Brand and Content.
As the Senior Manager, Content Marketing, you will:
- Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives.
- Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms.
- Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video.
- Manage a team of freelance writers, and partner with designers to bring content to life across channels.
- Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics.
Your Impact:
- Shape and promote Earnest’s mission through engaging, high-quality content.
- Drive organic growth and increase brand awareness through strategic content initiatives.
- Elevate content performance by leveraging data-driven insights and refining content strategies.
- Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility.
- Create compelling narratives that resonate with target audiences and support Earnest's business goals.
About You:
- 6+ years of experience in content marketing, with a focus on strategy and execution.
- Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field.
- Exceptional writing and editing skills, with a proven track record of published work.
- Proficiency in content management systems, SEO tools, and analytics platforms.
- Strong understanding of SEO best practices and content optimization techniques.
- Ability to distill complex topics into approachable, engaging content for a consumer audience.
- Experience working with designers to create content that is visually compelling and aligned with brand standards.
- Demonstrated success in applying data to improve content performance.
- Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team.
- Willingness to travel to the Oakland office monthly to collaborate with other Earnies.
Even Better:
- Experience working in a similarly regulated space.
- Experience working with Content Management Systems.
Where:
- This role will be based in the San Francisco Bay Area.
- While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!
#LI-EG1
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, and budget. This range may be modified in the future.
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Annual “my day”
- Pet insurance!
- Competitive parental leave
- Plenty of Earnest swag, in-person team gatherings, picnics, celebrations, and plenty of fun virtual events
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.