Who Are We?

At Good Natured Brand, our mission is to revolutionize clean living with natural, innovative solutions that put the health of families and pets first, delivering powerful results, safe ingredients, and irresistible freshness. Born in the pine-scented air of Maine and inspired by a mother’s love, we craft plant-based products that keep homes fresh, clean, and safe for kids, pets, and the planet.

From our best-selling Carpet Deodorizer to a growing line of pet- and family-safe home care essentials, Good Natured Brand has reached millions of households and built a loyal community of good natured customers. With over 100K followers and 200M+ social media impressions, we continue to redefine what “clean” really means.

Backed by over $9M in funding from leading Silicon Valley investors including Lux Capital, Correlation Ventures, and Gokul Rajaram, our parent company Flora has assembled a world-class team from Goldman Sachs, Google, L’Oréal, Amazon, and Walmart, combining deep operational expertise with AI-powered innovation.

At Good Natured Brand, we believe in creating a cleaner, healthier world. Join us as we bring nature back into every home, one product at a time.

Role Description

We’re seeking a motivated Associate Marketing Manager to help scale Good Natured Brand as we expand nationally in the pet-safe cleaning market. You’ll support the team across market research, campaign creation, execution, and customer engagement, while learning how to grow a high-velocity consumer brand in the US. You’ll also gain hands-on experience with AI technologies to create content, streamline workflows, and optimize campaigns.

Key Responsibilities

• Market Research – Analyze competitors, industry trends, and customer insights to inform marketing strategies.
• Campaign Creation & Execution – Assist in planning and running cross-channel campaigns (email, paid, influencer, retail).
• Omnichannel Support – Coordinate execution across e-commerce (Shopify, Chewy, Walmart.com) and retail.
• Customer Relationship Management – Help manage customer communication, email marketing, loyalty programs, and feedback collection.
• Content & Social Media – Support content production and posting across Instagram, TikTok, LinkedIn, and more.
• Partnerships & Influencer Marketing – Assist in outreach, coordination, and tracking of brand collaborations.
• Performance Marketing – Work with the team to develop creative assets, track ad performance, and optimize campaigns.
• Retail Expansion Support – Help with materials and execution for trade shows, retail launches, and buyer presentations.

Preferred Qualifications

• Pet Lover & Mission-Driven – Genuine passion for pets, families, and creating healthier homes through safe, natural, and sustainable products.
• Pet Market Experience – Prior experience in the pet products market is a strong plus to understand category dynamics and consumer needs.
• Ambitious & Entrepreneurial – Thrives in fast-paced environments, eager to take ownership, learn quickly, and grow into larger responsibilities.
• Marketing Foundations – 2–4 years of experience (or internships) in marketing, ideally within consumer brands, e-commerce, or retail. DTC experience is a strong plus.
• Market Research & Analytical Skills – Strong ability to conduct research, analyze competitors and customer behavior, and translate insights into actionable strategies. Analytical skills are crucial.
• Content & Social Media Fluency – Familiar with platforms like Instagram, TikTok, LinkedIn, and email marketing tools; excited to help build community and engagement.
• AI-Curious Marketer – Open to using AI tools to create campaigns, generate content, and improve efficiency in daily marketing workflows.
• Familiarity with the U.S. Market – Experience or understanding of the U.S. consumer landscape is a plus, especially in retail and DTC contexts.
• Organized & Detail-Oriented – Comfortable managing multiple projects, tracking performance, and ensuring flawless execution.
• Strong Communicator – Clear, concise writing and communication skills; able to support brand storytelling and customer engagement.

Why Good Natured Brand?

• Build a National Leader – Help create the #1 brand in pet-safe cleaning, shaping an industry that’s growing rapidly as more families and pet parents demand safer, natural alternatives.
• Explosive Growth – We’ve achieved 10x growth in just three years, reached millions of households, and built a loyal community with 200M+ social impressions—and we’re only getting started.
• Learn Fast, Grow Fast – Experience the pace of a US-based startup backed by Silicon Valley investors. You’ll learn how top-performing e-commerce brands run from the inside out.
• AI-Powered Advantage – Leverage cutting-edge AI technologies across campaigns, content, and growth strategies—giving you tools to move faster, scale smarter, and outperform competitors.
• Backed by Top Investors – Supported by $9M+ in Silicon Valley funding and a leadership team from Goldman Sachs, Google, L’Oréal, Amazon, and Walmart, we’re built to scale.
• Global Talent, Shared Mission – Join a diverse, international team driven by curiosity, ambition, and collaboration, united by a mission to bring healthier, safer living into every home.
• Compensation & Perks – Competitive salary, equity options, and hybrid flexibility to give you both freedom and ownership in building a transformative brand.