Who Are We?

At Good Natured Brand, our mission is to revolutionize clean living with natural, innovative solutions that put the health of families and pets first, delivering powerful results, safe ingredients, and irresistible freshness. Born in the pine-scented air of Maine and inspired by a mother’s love, we craft plant-based products that keep homes fresh, clean, and safe for kids, pets, and the planet.

From our best-selling Carpet Deodorizer to a growing line of pet- and family-safe home care essentials, Good Natured Brand has reached millions of households and built a loyal community of good natured customers. With over 100K followers and 200M+ social media impressions, we continue to redefine what “clean” really means.

Backed by over $9M in funding from leading Silicon Valley investors including Lux Capital, Correlation Ventures, and Gokul Rajaram, our parent company Flora has assembled a world-class team from Goldman Sachs, Google, L’Oréal, Amazon, and Walmart, combining deep operational expertise with AI-powered innovation.

At Good Natured Brand, we believe in creating a cleaner, healthier world. Join us as we bring nature back into every home, one product at a time.

Role Description

We’re seeking a driven Associate Performance Marketing Manager to accelerate our growth across digital and retail channels as we expand nationally in the pet-safe cleaning market. You’ll be responsible for executing advertising campaigns across Amazon, Meta, and Google, optimizing SEO and keyword strategies, and uncovering new growth opportunities through data-driven insights. This role combines hands-on campaign management with strategic experimentation, leveraging AI tools to test creatives, scale campaigns, and identify viral growth strategies.

Key Responsibilities

• Advertising Execution – Manage and optimize campaigns across Amazon, Meta, Google, and TikTok Ads, ensuring efficiency and ROI.
• Keyword Research & SEO – Conduct keyword research and implement on-site/off-site SEO strategies to improve rankings and traffic.
• Reporting & Analytics – Track KPIs, prepare performance reports, and use insights to refine campaigns.
• Competitor Research – Monitor competitors’ advertising and marketing strategies to inform positioning and creative testing.
• Channel Expansion – Test and scale into new advertising platforms and growth opportunities.
• Viral Growth Strategies – Experiment with creative content, influencer collaborations, and emerging channels to drive organic buzz and reach.

Preferred Qualifications

• Pet Lover & Mission-Driven – Genuine passion for pets, families, and creating healthier homes with safe, natural, and sustainable products.
• Performance Marketing Foundations – 2–4 years of experience in digital marketing, preferably managing campaigns across Amazon, Meta, Google Ads, or TikTok. PPC experience is a strong plus.
• Analytical & Data-Driven – Strong quantitative skills; comfortable analyzing campaign data, tracking KPIs, and making data-backed decisions. Analytical skills are crucial.
• SEO & Keyword Research – Familiarity with SEO tools and best practices to drive discoverability and growth.
• AI-Curious Marketer – Open to using AI technologies to create ads, test messaging, optimize campaigns, and improve efficiency.
• Familiarity with the U.S. Market – Knowledge of U.S. consumer trends and e-commerce/retail landscape is a plus.
• Organized & Detail-Oriented – Comfortable managing multiple campaigns and priorities while meeting deadlines.
• Strong Communicator – Clear, concise writing and presentation skills to share insights and support cross-functional initiatives.

Why Good Natured Brand?

• Build a National Leader – Help create the #1 brand in pet-safe cleaning, shaping a fast-growing industry.
• Explosive Growth – 10x growth in just three years, millions of households reached, and 200M+ social media impressions.
• Learn Fast, Grow Fast – Work at the pace of a U.S.-based startup backed by Silicon Valley investors while gaining exposure to top-performing e-commerce and retail strategies.
• AI-Powered Advantage – Use cutting-edge AI technologies to test, optimize, and scale campaigns faster than traditional teams.
• Backed by Top Investors – Supported by $9M+ in funding and a leadership team from Goldman Sachs, Google, L’Oréal, Amazon, and Walmart.
• Global Talent, Shared Mission – Collaborate with a diverse, international team united by the mission of making homes healthier and safer for families and pets.
• Compensation & Perks – Competitive salary, equity options, and hybrid flexibility to support your best work.