Content Marketing Lead, Groups
Fora
About Fora
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
We’re looking for a Content Marketing Lead- Group to bring the world of group travel to life — for both our travel advisors and their clients.
This role blends storytelling, content strategy, and creative production. You’ll own the voice of Groups across channels — from social and newsletters to web and marketing collateral. You’ll create content that celebrates our advisors’ success, inspires clients to travel together, and showcases Fora’s growing impact in the group travel space.
You’ll collaborate closely with our Marketing, Brand, and Community teams to ensure our content drives awareness, engagement, and business growth.
Key Responsibilities
Content Creation & Storytelling
- Develop and execute the content strategy for Fora’s Groups team — including social media, newsletters, blog/web articles, case studies, and marketing materials.
- Write, edit, and produce compelling stories that highlight advisor wins, memorable events, and group travel inspiration.
- Create toolkits, templates, and collateral to help advisors market and sell group travel effectively.
- Manage content calendars and maintain consistency in tone, visual identity, and messaging across all platforms.
Social Media & Community Engagement
- Develop engaging, on-brand posts for Instagram, LinkedIn, and other key channels.
- Identify opportunities to feature advisors, partners, destinations, and real group travel stories.
- Track performance metrics (reach, engagement, conversions) and refine content based on results.
Cross-Functional Collaboration
- Partner with the Senior Manager of Group Operations to ensure content aligns with business priorities and supports advisor success.
- Collaborate with Fora’s design, brand, and events teams to produce creative assets for campaigns and launches.
- Support PR and external communications related to Groups, including award submissions and event coverage.
Visual & Design Skills
- Graphic design basics:
- Canva (Pro) — a must. For quick-turn social posts, newsletters, and advisor resources.
- Adobe Photoshop or Lightroom — for resizing, light retouching, or enhancing photography.
Basic photo & video editing — cropping, color correction, overlaying text, adding music. Tools might include CapCut, InShot, or Adobe Premiere Rush.
Requirements
- Experience: 3+ years in content, marketing, or communications — ideally within travel, events, or hospitality.
- Storytelling expertise: Exceptional writing and editing skills with a knack for capturing emotion and detail.
- Creative & strategic: Comfortable ideating, writing, and managing the full content lifecycle from concept to publish.
- Social media savvy: Deep understanding of social platforms and how to drive engagement and storytelling across them.
- Collaborative: You work well across teams and thrive in a fast-paced, entrepreneurial environment.
Compensation
Compensation for this role varies based on experience, with an indicative range of $70k–$100k + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.