Business Development Representative, Membership
Fora
About Fora
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
We’re looking for a Business Development Representative (BDR) to help grow our community of Fora Advisors. You’ll be on the front lines connecting with people who want to become travel advisors—qualifying and converting inbound leads and running smart outbound campaigns to reach potential advisors who haven’t yet discovered Fora.
This is a great opportunity for someone excited to learn sales fundamentals in a mission-driven and fast-paced startup. You’ll work closely with our Growth team to drive new user acquisition, manage your pipeline, and consistently hit growth targets.
Key Responsibilities
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What You’ll Do
- Qualify and engage inbound leads: Identify leads with a high potential to be successful with Fora, engaging them quickly via email and phone to address questions and motivate them to apply and join.
- Run outbound outreach: Identify prospects in high-potential audiences (e.g., professional planners) and engage them through personalized emails, LinkedIn messages, and other channels.
- Own your pipeline: Manage daily lead follow-up and CRM updates in HubSpot with accuracy and attention to detail.
- Hit and exceed targets: Consistently meet weekly and monthly goals for outreach activity, lead nurture, and advisor signups.
- Partner with Marketing: Share insights on lead quality, common questions and objections, and creative messaging opportunities for better conversion.
- Test and iterate: Experiment with messaging, timing, and sequencing to improve connect and conversion rates.
- Support operational excellence: Together with Sales Ops and product, help optimize workflows, reporting, and automations to improve conversion rates and reduce manual work.
Who You Are
- A persuasive communicator who loves people and connecting with them.
- Mission-aligned to our work empowering entrepreneurs.
- Energized by hitting (and beating!) goals and metrics.
- Organized, persistent, and motivated to follow up until you get an answer.
- Passionate about travel—it’s a plus if you’re the travel planner of your group (or a Fora advisor yourself!)
- Comfortable with tools like HubSpot, Google Sheets, or similar CRMs and data platforms (or excited to learn them).
- A team player who thrives in a fast-moving, collaborative environment where we are building a company together.
Requirements
- 1-3 years of experience in sales, rev ops, customer success, marketing, or hospitality (note: we are open to more experienced candidates - if that's you, please feel free to apply!)
- Excellent written and verbal communication skills.
- Comfort using email, LinkedIn, and other digital channels for outreach.
- Experience with HubSpot or another CRM is a plus but not required.
Compensation
Compensation for this role varies based on experience, with an indicative range of $60k–$90k + bonus + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.