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Public Relations Manager EMAP

Gabi

Gabi

Marketing & Communications
Sofia, Bulgaria
Posted on Tuesday, June 11, 2024

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

The EMAP PR (Public Relations) Manager will be instrumental in shaping and driving the company's external communication strategy across EMEA and APAC, with a strong focus on thought leadership to elevate the brand's presence and engagement. The role includes the development of high-impact content and robust media channel strategies, ensuring that our brand message is consistent, timely, and relevant. The EMAP PR Manager will closely collaborate with local teams, and manage the regional PR agency to ensure consistent execution of the PR Regional strategy.

What you will be doing:

Communication Strategy

  • Develop and execute a regional communication strategy that aligns with our corporate objectives and enhances our position across markets;
  • Collaborate with executive leadership to disseminate visionary statements, opinion pieces, and researches that position the company as a forward-thinking leader in Data and Technology field;
  • Ensure messaging is consistent yet tailored to meet regional needs and cultural nuances.

Media Relations and Outreach

  • Lead regional media relations strategy to improve visibility and media coverage across different regions;
  • Day to day management of Regional PR agency to ensure consistency in public relations efforts;
  • Draft press kit materials, including press releases, fact sheets, bios, backgrounders, etc.;
  • Facilitate approvals, translations, coordination and distribution of press releases;
  • Secure and manage media coverage for company announcements, events, and thought leadership;
  • Coordinating response to media inquiries;
  • Representing the region at regular bi-weekly stand up call of the Global PR community;
  • Work closely with company executives to craft key messages and talking points, preparing executives for interviews, speaking engagements, and other public appearances;
  • Craft compelling advertorials that align with the brand and resonate with the target B2B audience;
  • Ensure all content is optimized for a variety of channels and platforms, maintaining a cohesive brand voice;
  • Collaborate with content creators and SEO specialists to optimize content for search engines;
  • Collaborate with cross-functional teams, including sales, product marketing and social media teams to maintain coordination.

Crisis Communication and reputation management

  • Responsible for developing and executing effective communication strategies that align with the overall crisis communication objectives including stakeholder communication, message development and storytelling;
  • Craft and maintain communication materials specific to the crisis situation in alignment and collaboration with Corporate, investor relation and business leaders, including press releases, statements, FAQs, talking points, and other written or visual content.

Analytics and Impact Assessment

  • Regularly report on the impact of communications to senior stakeholders and refine strategies accordingly.

Qualifications

What you are expected to bring:

  • BA (MA would be a plus) in Communications, Journalism, Marketing, Multimedia, Humanistic studies or equivalent;
  • Over 5-7 years of experience in corporate communications in B2B sector;
  • Proven track record and experience at international level;
  • Expertise in handling international media relations and a strong understanding of global market dynamics;
  • Excellent communication, interpersonal, and presentation skills;
  • Proficiency/ Mastery in English, fluency in one other major global language is a plus;
  • Great communication skills and experience with producing data-driven, high-quality content;
  • Experience working in a complex organization and a habit to work on cross-functional projects, coordinating efficiently with senior leaders, peers and junior colleagues.

Additional Information

Why us?

No one makes sense of data like Experian. We are on a mission to deliver the full power of data, analytics and technology in ways that transform lives. As a team, we’re committed to working together. So, we work in an inclusive environment that welcomes people with lots of different perspectives. We put people first and care about work that works.

What you will get:

  • Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials & book.
  • Work environment - excellent work conditions with friendly environment, recognized strong team spirit, and fun and quality recreation time.
  • Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
  • Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
  • Opportunity for Flexible working hours and Home Office.

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