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Global Product Marketing Manager - Identity and Fraud

Gabi

Gabi

Marketing & Communications, Accounting & Finance, Product
Sofia, Bulgaria
Posted on Friday, June 28, 2024

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.

Job Description

The Global Product Marketing Manager will be part of the ESS Portfolio Strategy and Marketing (PSM) team, which will have a significant impact on ESS business growth. A critical enabler is PSM's ability to understand all markets and buyers, and to design and implement successful go-to-market strategies. As a result, we are looking for an experienced product marketing manager who will take this on for our global identity and fraud portfolio.

You will report into our Director of Product Marketing and will work closely with leaders of this global product team to support our rapidly growing base of users and clients.

What you will be doing:

  • Develop understanding of our products, market segments, competition, and buyers by applying insights from internal and external sources to create value propositions, positioning, and messaging that resonates with buyers.
  • Collaborate with global and regional teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
  • Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs, that is fit for purpose for use by global and regional teams.
  • Support Identity and Fraud partnership marketing programs by working with the ESS Global Strategic Partnerships team and partnership marketers of our Identity and Fraud partners
  • Partner with Finance, Product, and Strategy teams to ensure consistent processes are in place to capture and communicate the market response to our solutions including leading indicators such as win/loss analysis, pipeline and revenue growth, competitive activities, etc.
  • Help develop a range of global product marketing programs, as required, including customer case studies, marketing videos, and product training courses.
  • Partner with Content Marketing on creating content for regions' multi-channel marketing campaigns.

Qualifications

What you are expected to bring:

  • BS/BA degree required; MBA or equivalent experience preferred.
  • 5+ years of experience in product or strategic marketing, fraud or analytics solution consulting, or product management/analysis.
  • Industry experience in Identity and Fraud, Fraud Analytics, FinCrime, or FinTech.
  • Grounded in identity and fraud with the ability to quickly grasp the business-to-business market for data analytics, software, and cloud/SaaS solutions across verticals and regions.
  • An agile marketer, critical thinker, and a good communicator both written and verbal, with the ability to engage at executive levels to influence the development of product and commercial strategies.
  • A strong writer, can convey ideas and information through PPT slides, infographics, and other written materials.
  • Detail-oriented, well-organized, and disciplined – an ability to manage multiple projects at the same time.
  • Ability to work in a global matrix organization where a significant amount of personal interaction is done through video meetings.
  • Ability to travel internationally up to 15% of the time.

Additional Information

Why us?

No one makes sense of data like Experian. We are on a mission to deliver the full power of data, analytics and technology in ways that transform lives. As a team, we’re committed to working together. So, we work in an inclusive environment that welcomes people with lots of different perspectives. We put people first and care about work that works.

What you will get:

  • Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials & book.
  • Work environment - excellent work conditions with friendly environment, recognized strong team spirit, and fun and quality recreation time.
  • Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
  • Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
  • Opportunity for Flexible working hours and Home Office.

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