Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Internal Grade E

Job description

Ad Operations Specialist

Experian Marketing Services are known for their deep insights on UK consumers spanning demographics, industry leading segmentations such as Mosaic, and lifestyle and behavioural insights. Our digital operations are growing as we scale dramatically the number of demand and supply side platforms our digital audiences can be accessed across – without reliance on third-party cookies using our Consumer Sync graph. The Ad Operations Specialist is a new role within our organisation and will help manage and improve the use of our digital advertising audiences for our clients and agencies. You will be important to ensure that our audiences are being utilised and distributed in a manner that ensures retention and growth of revenue across our growing client base.

This is a hybrid position reporting to the Operations & Delivery Director.

Responsibilities

• Audience Management: Set up, monitoring, and optimising Experian audiences in digital ad campaigns across several platforms.
• Quality & Optimisation: Ensuring successful audience definition and set up in platforms following client goals, monitoring utilisation where available to improve audience campaigns. Implementing strategies to improve campaign performance for clients through improved audience targeting.
• Collaboration: Work with sales, marketing, partners and agency teams to ensure audiences meet client campaign goals.
• Compliance: Ensure all campaigns comply with industry standards and Experian policies.
• Troubleshooting: Identify issues related to audience delivery and performance.
• Audience Delivery: You will hit deadlines on internal and external Service level agreements for outputs.

Skills and Qualifications

• Experience managing programmatic advertising campaigns is required
• Knowledge of ad serving technologies (e.g., Google Ads, Facebook Ads Manager). Some technical knowledge of DSPs & SSPs is preferable as we continue to expand our audience offering
• Experience making data focused advertising decisions.
• Ensuring campaign setup and reporting is detailed and accurate.
• Addressing and resolving any issues that arise during campaigns.

Qualifications

Qualifications

• Degree in advertising, marketing, or a related subject.

Additional Information

Benefits package includes:

• Hybrid working
• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here