Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to work towards their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Experian is looking for a strategic and technical Director of AI Marketing Analytics to lead innovation in data-driven marketing strategies across the consumer lending lifecycle. You will report to the VP of Analytics Consulting and help build the development and deployment of advanced AI solutions—including agentic intelligence—to optimize marketing performance, customer acquisition and portfolio growth.

You will bring expertise in consumer credit data, marketing analytics, and machine learning along with experience managing teams and delivering measurable growth.

Key Responsibilities:

• Lead the design, development, and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting, acquisition, portfolio management).
• Hands-on building and iteration on agentic AI solutions using coding languages and packages, contributing directly to the development of intelligent agents can marketing decision-making and optimization.
• Champion the use of agentic AI intelligence to enhance campaign targeting, personalization, and optimization.
• Drive the development of new analytical products and services, using Big Data platforms and cloud-based infrastructure.
• Be a subject matter expert on credit bureau data, marketing attribution, and predictive modeling in consumer lending.
• Foster a culture of innovation, accountability, and learning.
• Collaborate with partners across Marketing, Product and Technology to align analytics projects with strategic goals.
• Oversee the deployment and monitoring of machine learning models in production environments, ensuring performance, compliance and scalability.
• Present insights, strategies, and recommendations to senior leadership and external clients.
• Translate business requirements into actionable AI solutions, balancing innovation with operational feasibility.

Qualifications

• Bachelor's degree in Data Science, Computer Science, Statistics, Marketing Analytics, or related field
• Demonstrated expertise in marketing analytics within consumer lending or financial services.
• Hands-on expertise in building agentic AI systems, with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases
• Advanced proficiency in Python, Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions.
• 8+ years of experience in data science or analytics, with 2 years in a leadership role.

Additional Information

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.

Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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