Senior Marketing Specialist
Gabi
Marketing & Communications
Istanbul, İstanbul, Turkey
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
As Marketing Specialist, you will track all of the marketing activities and campaigns across both physical and digital platforms and channels.
These activities require the brief, design, production and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements. You will also manage all marketing collateral materials and PPTs for Sales teams.
You will report to the Sales Director.
Responsibilities
- Help conceptualize and implement marketing campaigns from brief to lead generation
- Brand guidelines advocator
- Complete advanced design tasks
- Create templates for development teams according brand guidelines and UX/UI experience
- Create/validate content for internal / external communications
- Conduct basic market and competitor research
- Source quotes for branded materials
- Assist the Marketing team with administrative tasks
- Organization and collateral for events coordination
- Product sheet creation and related research
- Creation and distribution of email campaigns (Eloqua)
- Database (for marketing) administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)
- Website content creation
- Help with social media campaigns and team managing digital SEM campaigns
Qualifications
- +3 years of experience working in Marketing departments
- Experience elaborating content in Native Turkish and English
- +3 years of experience leading collaborating with Marketing campaigns
- Experience in Design tools (i.e. Adobe, Photoshop, Video, and Web UX/UI)
- Experience in PowerPoint presentations edition
- Experience in CMS tools (i.e. WordPress)
- Knowledge of CRM tools (i.e. Salesforce)
- Experience in marketing automation platforms (ORACLE, Eloqua)
Additional Information
You will get:
- Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and books.
- Work environment - excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time.
- Social benefit package including food vouchers, health insurance, monthly flex allowance and internet coverage, Sharesave plan, Employee assistance program, and many other benefits!
- Opportunity for Flexible working hours and Home Office.
Experian is an Equal opportunity employer. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Hybrid
This is a hybrid remote/in-office role.
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