Senior Demand Generation Manager
LeanData
Senior Demand Generation Manager
LeanData helps the world's fastest-growing companies automate, simplify, and accelerate revenue.
LeanData is looking for a Senior Demand Generation Manager who can drive comprehensive campaigns that generate high-quality leads and accelerate pipeline for our go-to-market (GTM) teams. You will work with a great team and make a significant and lasting impact on the business, developing and executing innovative demand generation strategies that drive measurable results.
The Senior Demand Generation Manager will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that build awareness and generate demand for LeanData solutions. This role will work closely with Marketing, Sales, and Product teams to design and implement campaigns that reach our target accounts and drive engagement throughout the buyer's journey. You will own the strategy, execution, and results for a variety of demand generation initiatives, ensuring alignment with broader marketing objectives and revenue targets while maintaining a unified GTM motion with Sales.
We're excited about candidates with strong campaign management experience, who are excited to take initiative and collaborate with stakeholders across the business, drive pipeline growth, and create value in a fast-paced environment. If you are a creative strategist, a metrics-driven marketer, and a self-motivated and resourceful problem solver, then please keep reading.
What will you do:
Campaign Development & Execution:
Own ABM initiatives by collaborating with Sales to develop and execute account-based marketing (ABM) initiatives that target high-value accounts
Develop and manage multi-channel demand generation campaigns from concept to execution across various channels and touchpoints
Own media relationships and paid partnerships to expand reach and drive qualified leads
Manage content syndication programs to extend the reach of LeanData's thought leadership
Develop and execute social media campaigns that drive awareness and engagement
Strategy & Performance:
Own overall campaign messaging and strategy, ensuring alignment with LeanData's positioning and value proposition
Establish campaign objectives, success metrics, and KPIs to measure and optimize program performance
Track, analyze, and report on campaign results and marketing attribution
Continuously test and optimize campaigns to improve performance and ROI
Collaborate with Marketing Operations to ensure proper lead routing, scoring, and handoff to Sales
Cross-Functional Collaboration:
Collaborate with Sales to support one GTM motion, ensuring tight alignment between marketing campaigns and sales activities
Work closely with Content Marketing to identify content needs and ensure campaigns have compelling assets
Partner with Product Marketing to align campaign messaging with product positioning
Coordinate with Marketing Operations on campaign setup, execution, and reporting
Maintain strong relationships with agencies and vendors to execute campaigns efficiently
Required Skills:
5+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or enterprise software
Proven track record of developing and executing successful demand generation campaigns that drive measurable pipeline and revenue
Experience with ABM strategies and programs targeting enterprise and mid market accounts
Strong understanding of digital marketing channels including email, content syndication, social media, and paid advertising
Experience managing media relationships and negotiating partnerships
Proficiency with marketing automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), ABM technology (6Sense, Demandbase) and other sales and marketing technologies such as Intellimize, Outreach, Qualified
Data-driven mindset with experience in campaign analytics and performance optimization
Excellent project management skills with proven ability to manage multiple campaigns with tight deadlines
Strong communication and collaboration skills with the ability to work effectively with cross-functional teams
Detail-oriented with a commitment to delivering high-quality work
Preferred Skills:
Experience with demand generation in the Sales and Marketing technology space
Certification with Sales and Marketing tools, such as Salesforce, Hubspot, Marketo, Pardot, 6Sense, Demandbase
Knowledge of lead scoring and qualification processes
Experience in developing and managing marketing budgets
Understanding of B2B buying cycles, particularly in enterprise sales
Creative problem-solving skills and innovative approach to demand generation
Why work at LeanData:
Stock options in LeanData for all full-time employees
Flexible PTO
Employee insurance premiums up to 90%
401K plan