Role Overview:

The Field Marketing Lead for the Americas is responsible for defining and executing the regional marketing strategies, ensuring alignment with global initiatives while tailoring campaigns to local market needs. This role includes overseeing key marketing channels, guiding the Field Marketing Managers and Executives, and collaborating closely with sales and partner teams to drive pipeline and revenue growth.

The Americas role at Onclusive covers Canada, the USA and Latin America with two direct reports based in Buenos Aires. The Americas is our fastest growth region and contributes significantly to the overall global marketing KPIs. This Role reports into our Global Head of Field Marketing.

Key tasks:

Marketing Strategy & Leadership

✅ Define the regional marketing strategy in alignment with global objectives.

✅ Guide Field Marketing Managers and Executives on campaign execution and performance improvement.

✅ Oversee budget allocation and marketing investment planning for the region.

Marketing Execution & Campaigns

✅ Oversee the development of integrated marketing campaigns (content, digital, social, events).

✅ Ensure regional paid media strategy aligns with demand generation goals.

✅ Work with sales leaders to ensure marketing activities directly support pipeline growth.

Event & Partner Collaboration

✅ Develop a regional events framework, prioritising key industry opportunities.

✅ Strengthen strategic partnerships with agencies, influencers, and co-marketing partners.

✅ Own high-level PR and brand visibility efforts.

Performance & Growth

✅ Set KPIs for regional marketing performance and oversee reporting for optimisation.

✅ Ensure SEO, website traffic, and engagement initiatives contribute to long-term growth.

✅ Provide insights and recommendations to leadership based on campaign performance.

Responsibilities by Channel

Social Media

✅ Oversee and execute organic and paid social campaigns (e.g., LinkedIn Ads).

✅ Collaborate with the content team to develop engaging, localised social content.

✅ Monitor and analyse social media performance, adjusting strategies for growth.

Paid Media (Advertising & Promotion)

✅ Set the regional paid media strategy and ensures it aligns with business goals.

✅ Work with agencies or internal teams to optimise ad spend and targeting.

✅ Track campaign performance and provide reporting insights to improve ROI.

Content Marketing

✅ Support content creation, including landing pages, blogs, emails, and social posts.

✅ Work with PR agencies to repurpose and localise content.

✅ Ensure content follows SEO best practices to improve organic traffic.

Events & Webinars

✅ Plan and execute regional events, webinars, and partner activations.

✅ Manage logistics, speaker coordination, and post-event follow-ups.

✅ Align event marketing efforts with lead generation and pipeline goals.

Website & SEO

✅ Oversees digital growth strategies and regional performance tracking.

✅ Implement SEO recommendations to improve search rankings and visibility.

✅ Ensure regional website content is updated and optimised for lead conversion.

Partner & Sales Collaboration

✅ Execute co-marketing initiatives with external partners (content, events, webinars).

✅ Provide localised marketing materials to support sales enablement.

✅ Work closely with sales teams to align marketing efforts with revenue goals.

Growth Areas

To ensure continuous development, the Field Marketing Lead should focus on:

🔹 Leadership & Influence – Strengthen leadership presence in regional strategy meetings.

🔹 Cross-Functional Leadership – Deepen collaboration with sales, product marketing, and digital teams.

🔹 Data-Driven Strategy – Develop a more advanced understanding of attribution, analytics, and reporting.

🔹 Budget & Resource Planning – Improve forecasting and budget allocation skills.

🔹 People Management & Coaching – Support the career growth of FMMs and Executives.

Final Notes:

The Field Marketing Lead plays a pivotal role in bridging global marketing strategies with their localised execution. The success of this role hinges on the ability to mentor the team, think strategically, and collaborate effectively across various departments. The Americas lead ensures that regional marketing initiatives align with overarching global objectives, while driving impactful campaigns that resonate in local markets.