Marketing Manager
Optimizely
Introduction
As Marketing Manager will be responsible for driving inbound demand against a list of target accounts identified through collaboration with our SDR and enterprise sales teams. A successful candidate has strong understanding of integrated and account-based marketing across the entire channel mix, including content, campaigns, paid media, digital and events. We are looking for a strong collaborator who will work with our SDR and Sales GTM team and across Marketing to design repeatable campaign playbooks that can scale up for all global markets.
Job Responsibilities
Ideate, plan and execute end-to-end demand generation programs, which include, but are not limited to, webinars, video’s, emails, nurtures, paid media, content promotion, events, etc.
Partner with sales development team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize campaigns and lead generation.
Is recognized as a subject matter expert for a particular focus area; people seek you out for your knowledge
Accountable for producing quality, on time work product, whether individual or team work product
Knowledge and Experience
Minimum 2 years of work experience in demand generation in high growth tech companies.
Experience in marketing (strategic marketing, demand generation, product marketing etc.) within the SaaS space.
Demonstrated excellence in cross-functional communication, with the ability to simplify and explain complex problems to stakeholders of all levels.
Excellent spoken and written communication in English as well as receptive listening skills.
Flexible and focused among competing priorities.
Building business acumen and has a general understanding of the fundamentals of business success
Education
Bachelor's degree or equivalent experience