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Senior Growth Data Analyst - SQL/Marketing/Product Analytics

Outbound.io

Outbound.io

Marketing & Communications, IT, Product, Sales & Business Development, Data Science
Mexico City, Mexico
Posted on Tuesday, April 23, 2024

Job Description

Who we're looking for

You are a team player, a fun fact sharer, looking to inspire and be inspired, not needing sole credit for wins and able to support others selflessly. You are a spunky person with a curious mindset who actually enjoys a challenge and sees it as an opportunity. As a key member of our Online Business team within the Marketing organization, you will play a vital role in optimizing our website to attract high-quality leads to drive conversions. You will contribute to refining our marketing funnel and creating an exceptional online customer experience. You’ll report directly to the Senior Manager of Product Growth Analytics, supporting marketing leaders in their strategic initiatives.

What you'll be doing

  • Collaborate with the Growth & Monetization product managers, Web team, and Marketing leaders to leverage data for measuring and proving success.
  • Utilize SQL and business intelligence (BI) tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.
  • Continuously improve the signup flow and buying experience, analyzing user behavior, identifying conversion opportunities, and optimizing online marketing strategies.
  • Own analysis and reporting, partnering with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.
  • Utilize your creative thinking skills to design and develop insightful dashboards that enable teams to monitor their key performance indicators (KPIs) and initiatives effectively.
  • Be diligent in monitoring metric performance and conduct in-depth investigations to understand the factors driving success in funnel metrics.

What you bring to the role

  • 5+ years of experience in strategy consulting, data analytics, business intelligence, or a related field
  • Strong understanding of Google Analytics or comparable user behavior tracking platforms and their data
  • Strong understanding with the fundamentals of web analytics platforms, including basic features, tracking implementations, goals, and audience segmentation
  • Experience with web experimentation and A/B testing methodologies is highly preferred
  • Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, conversion rates, and bookings
  • Experience with BI tools (e.g., Explore, Tableau) and advanced Excel or Google Sheet functions
  • Must have expert knowledge of SQL and the ability to perform effective querying involving multiple tables and subqueries. Experience with Google BigQuery is a plus.
  • Excellent written and verbal communication skills, with the ability to confidently present data and provide recommendations to senior-level stakeholders, even in ambiguous situations.

Where We Work:

Being digital first doesn’t mean we’re digital only. In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our Mexico City office on a weekly basis for part of the week. The specific in-office schedule is to be determined by the hiring manager.

#LI-WO1

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.