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Marketing Analytics Lead

Outbound.io

Outbound.io

Marketing & Communications, Data Science
Bengaluru, Karnataka, India
Posted on Wednesday, July 10, 2024

Job Description

Who we're looking for

We are seeking a Marketing Analytics Lead to join our team at Zendesk. As the Marketing Analytics Lead, you will play a crucial role in improving our marketing team's ability to make data-driven decisions using our analytics resources.

What you'll be doing

  • Improve the marketing team's ability to effectively use data in their roles by leading training sessions and workshops, encouraging a data-driven approach.

  • Develop and maintain documentation, guidelines, and resources related to marketing analytics tools and methods.

  • Promote the significance of incorporating data-driven practices in marketing, showcasing how analytics can improve marketing performance and outcomes.

  • Keep abreast of industry trends and emerging technologies in marketing analytics, recommending investments and initiatives that drive competitive advantage.

  • Work closely with marketing, sales, and product teams to understand their data and analytics needs, translating them into technical requirements for implementation.

  • Build a collaborative environment that fosters the sharing of insights and data-driven decision-making across the organization.

  • Improve efficiency and productivity within the marketing team by simplifying analytics workflows and processes.

  • Develop effective strategies for analytics reporting, data visualization, and sharing insights.

  • Implement and enforce data governance policies to ensure the accuracy, completeness, and consistency of marketing data.

  • Lead data quality initiatives, identifying and addressing gaps in data capture and storage.

What you bring to the role

  • 5+ years of experience in marketing analytics, customer success, customer enablement, or a similar role, with a strong emphasis on data analytics enablement and operations.

  • Strong written and verbal communication skills, with the ability to explain complex analytics concepts to individuals without technical backgrounds.

  • Proven leadership and project management capabilities.

  • Thorough knowledge of data governance principles and practices.

  • Ability to work collaboratively in a fast-paced, cross-functional environment.

Please note that anyone hired into this position must be physically located in and plan to work from Karnataka.

#LI-MJ1

Please note that anyone hired into this position must be physically located in and plan to work from Karnataka.

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.