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Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Workplace Thought Leadership Mktg Dir serves as Empower’s enterprise authority on workplace insights, defining and advancing the firm’s long-term point of view on retirement, benefits, and workforce behavior. Operating as a senior individual contributor, this role establishes the strategic thought leadership agenda across multiple workplace segments by translating Empower’s data assets into original, industry-defining insights that shape market expectations, inform executive decision-making, and influence public discourse. The role leads the conception, governance, and evolution of Empower’s workplace thought leadership platform, ensuring consistency, credibility, and differentiation across internal and external channels. Success is measured by sustained market influence, executive adoption, and long-term brand leadership rather than volume of content produced.

What you will do:

• Define and own Empower’s multi-year workplace thought leadership strategy, including core narratives, research priorities, and signature intellectual property.
• Establish enterprise standards, frameworks, and methodologies for developing, validating, and publishing workplace insights.
• Serve as the internal final authority on workplace thought leadership positioning, ensuring alignment across marketing, product, distribution, and executive communications.
• Partner with data science, market research, and analytics leaders to originate novel research questions connecting participant behavior, attitudes, outcomes, and market dynamics.
• Synthesize complex quantitative and qualitative data into original insights that advance industry understanding and influence market dialogue.
• Author and oversee flagship research, indices, and perspectives that become recognized reference points for clients, media, and industry stakeholders.
• Act as a recognized external authority representing Empower’s perspective with industry associations, policymakers, media, and senior client audiences.
• Serve as a spokesperson for marquee workplace research and industry commentary.
• Influence industry dialogue by introducing new frameworks, language, or points of view adopted beyond Empower.
• Share insights with leaders across product, distribution, and strategy on workplace trends, participant behavior, and long-term implications for business investment.
• Build and maintain relationships with industry associations, media outlets, and external partners to secure content placement and speaking opportunities.
• Represent Empower at industry events, client forums, and internal meetings, including occasional speaking engagements based on business demand.
• Develop and manage a comprehensive thought leadership program calendar aligned with workplace client priorities and Empower’s strategic objectives.
• Enable client-facing teams with enterprise-wide narratives, toolkits, and guidance that shape market engagement.
• Mentor senior contributors and cross-functional partners through informal leadership and subject matter expertise, without direct people management.
• Establish governance models for thought leadership development, publication cadence, and quality assurance.
• Define and monitor success metrics tied to enterprise impact, including market influence, executive engagement, and long-term brand equity.
• Continuously evolve Empower’s thought leadership approach in response to regulatory, workforce, and market shifts.

What you will bring:

• Bachelor’s degree required; advanced degree strongly preferred.
• Typically 12+ years of progressive experience in financial services, research, strategy, marketing, insights, or related fields.
• Demonstrated record of producing original, authoritative thought leadership with measurable market or industry impact.
• Deep expertise in workplace benefits, retirement, participant behavior, or adjacent domains.
• Proven ability to influence senior leaders and external stakeholders through expertise rather than authority.
• Exceptional analytical, writing, and executive communication skills.
• Experience serving as a public-facing authority, including media engagement, industry speaking, or published research.
• Ability to exercise influence through credibility, judgment, and enterprise impact rather than organizational hierarchy.

Work Environment & Disclaimer

This job operates in a professional office environment.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required to perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$125,400.00 - $181,875.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer • Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

02-13-2026