Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

ABOUT THE ROLE

This role will play a critical part in shaping how we measure and understand our brand and advertising effectiveness through primary research, while leading research across product, pricing, and other strategic areas using both quantitative and qualitative approaches.

ROLE & RESPONSIBILITIES

• Lead and execute brand tracking and advertising effectiveness research, including KPI design (awareness, consideration, favorability, etc.), trend analysis, and measurement approaches such as pre/post studies, A/B testing, copy testing, and message recall
• Lead and execute primary research across product, pricing, and other strategic areas, including concept testing, feature prioritization, and pricing studies
• Design and oversee quantitative and qualitative research in partnership with external vendors (e.g., surveys, in-depth interviews, focus groups)
• Apply advanced analytical techniques (e.g., regression, segmentation, driver analysis, factor/cluster analysis) to uncover drivers of brand perception, campaign impact, and product/customer preferences
• Translate research findings into clear insights and presentations for senior

  Job Title: Senior Analyst – Primary Research

  ABOUT THE ROLE

  This role will play a critical part in shaping how we measure and understand our brand and advertising effectiveness through primary research, while leading research across product, pricing, and other strategic areas using both quantitative and qualitative approaches.

  ROLE & RESPONSIBILITIES

• Lead and execute brand tracking and advertising effectiveness research, including KPI design (awareness, consideration, favorability, etc.), trend analysis, and measurement approaches such as pre/post studies, A/B testing, copy testing, and message recall
• Lead and execute primary research across product, pricing, and other strategic areas, including concept testing, feature prioritization, and pricing studies
• Design and oversee quantitative and qualitative research in partnership with external vendors (e.g., surveys, in-depth interviews, focus groups)
• Apply advanced analytical techniques (e.g., regression, segmentation, driver analysis, factor/cluster analysis) to uncover drivers of brand perception, campaign impact, and product/customer preferences
• Translate research findings into clear insights and presentations for senior management to support business decisions
• Develop and manage tracking dashboards and reporting cadence, ensuring consistency and data quality over time
• Partner with US stakeholders and manage external research vendors across the research lifecycle (scoping, methodology, execution, and delivery)

• REQUIRED EXPERIENCE

• 3–8 years of experience in primary market research, with strong exposure to:
  • Brand tracking studies (continuous or wave-based)
  • Ad testing / campaign effectiveness research
  • Primary research across product, pricing, and other strategic areas (e.g., concept testing, feature prioritization, pricing studies)
• Experience working across both quantitative and qualitative research methodologies
• Hands-on experience with statistical tools such as SPSS, SAS, R, or Python, including strong proficiency in cross-tab analysis, weighting, and statistical significance testing
• EDUCATION
• Graduate / Post-graduate degree in Business Management/Statistics/Economics/Finance
• management to support business decisions
• Develop and manage tracking dashboards and reporting cadence, ensuring consistency and data quality over time
• Partner with US stakeholders and manage external research vendors across the research lifecycle (scoping, methodology, execution, and delivery)

REQUIRED EXPERIENCE

• 3–8 years of experience in primary market research, with strong exposure to:
  • Brand tracking studies (continuous or wave-based)
  • Ad testing / campaign effectiveness research
  • Primary research across product, pricing, and other strategic areas (e.g., concept testing, feature prioritization, pricing studies)
• Experience working across both quantitative and qualitative research methodologies
• Hands-on experience with statistical tools such as SPSS, SAS, R, or Python, including strong proficiency in cross-tab analysis, weighting, and statistical significance testing

EDUCATION

• Graduate / Post-graduate degree in Business Management/Statistics/Economics/Finance

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.