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Brand Marketing Director, GTM

Prose, a Public Benefit Corporation

Prose, a Public Benefit Corporation

Marketing & Communications
Brooklyn, NY, USA
Posted on Thursday, May 2, 2024

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

Prose is seeking a dynamic and results-driven Brand Marketing Go-to-Market Director to lead the development and execution of innovative marketing strategies across haircare, skincare, and non-custom goods. The ideal candidate will have a proven track record of leading cross-functional teams, driving GTM initiatives, optimizing digital experiences, and scaling businesses in the beauty industry – while not afraid to roll up their sleeves to make things happen.

This is a hybrid role based in our Williamsburg, Brooklyn headquarters. Candidates based in the New York City area can expect a base salary that ranges from $150,000 to $160,000. The base salary offered may vary depending on job-related knowledge, skills and experience.

Key Responsibilities

  • Lead the cross-category integrated marketing planning and go-to-market strategy across haircare, skincare, and non-custom goods, ensuring alignment with brand objectives, target audience, and market trends.
  • Partner with the Digital Product team to redefine the digital experience across Prose.com to reflect key brand pillars, messaging and claims, to maximize conversion, and drive lift in key brand attributes.
  • Lead cross-functional teams for key brand tentpole moments, ensuring best-in-class launches that drive awareness and conversion
  • Lead skincare acceleration across all consumer touchpoints, driving growth and market penetration to further scale the business
  • Develop and implement promotional strategies to unlock acquisition, including gift with purchase and other tactics
  • Lead the expansion into new markets and retail partners, identifying strategic opportunities for brand growth and partnership development.
  • Develop and lead the education strategy and network of experts to deliver consumer-facing content across email, ads, site, and social channels, ensuring alignment with brand messaging and positioning.
  • This role will report into the VP of Brand Marketing and manage a team of two direct reports.

Key Candidate Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
  • 8+ years of experience in brand marketing, ecommerce, product marketing, or related roles, with a focus on beauty / CPG.
  • Proven track record of developing and executing successful cross-category marketing strategies, brand strategy, and digital marketing initiatives.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize marketing performance.
  • Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across cross-functional teams, as well as managing a team of direct reports
  • Creative thinker with a passion for beauty and a keen eye for storytelling and aesthetics.
  • Entrepreneurial mindset with a drive for results and a willingness to roll up sleeves and execute in a fast-paced, startup environment.
  • Experience working with DTC (Direct-to-Consumer), eCommerce, and/or subscription-based models is a plus.

Perks & Benefits:

At Prose we value our employees and their well being. As a growing business we aim to stay up to par on the latest perks and benefits for all of our eligible team members. Some of these include but are not limited to:

  • A competitive and flexible PTO policy
  • Competitive compensation package (base salary, target bonus and equity)
  • Company sponsored health care plan ( medical, dental and vision plans)
  • 401k + matching
  • $125 monthly wellness allowance
  • FSA and commuter benefits

Understand & Embody our Prose Values:

Intentional Inclusivity

  • We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
  • We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Connected Collaboration

  • Our strength as a group will outlast our efforts as individual contributors. With offices across countries (and across boroughs) staying inventive and agile deepens our clear vision and consistent communication.
  • We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

  • We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
  • We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.

Humanity Always

  • We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious bienveillance, authenticity and fellowship.
  • We operate with the intention of preserving resources, creating an environment we can all live in-for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.