Application Instructions

To be considered for this role, applicants are required to complete the following questions via this Google Form:

https://forms.gle/zPhAmof914fYw3mG7

Your answers will provide us with insight into your experience and expertise in SEM.

We’re seeking a highly skilled Growth Manager (SEM) to own all Search channels (Google Ads, Bing, YouTube, etc.) end-to-end, from strategy to execution. This is a hands-on, results-driven role where you’ll focus on scaling search campaigns profitably, ensuring proper tracking, and optimizing through rigorous testing and analysis.

1. Own the SEM Strategy: Develop and execute a comprehensive paid search strategy across Google, Bing, and other relevant platforms.
2. End-to-End Execution: Set up, manage, and optimize paid search campaigns, ensuring budget alignment, targeting, and performance goals.
3. Tracking & Attribution: Ensure tracking, attribution, and reporting are accurate and aligned with business KPIs. Work with analytics tools (GA4, Looker, etc.) to identify gaps or opportunities.
4. Continuous Optimization: Design, execute, and analyze A/B tests for ad copy, landing pages, keywords, and bidding strategies to improve CTR, CVR, and ROAS.
5. Analysis & Reporting: Conduct thorough campaign performance analysis and provide actionable recommendations for improvement. Present findings to stakeholders.
6. Scale the Channel: Identify growth opportunities to scale SEM campaigns profitably, whether through new keywords, creative strategies, or expansion into new search platforms.
7. Cross-Functional Collaboration: Partner with Marketing, Design, and Data teams to align SEM efforts with broader growth goals and ensure consistent messaging.



• 5+ years of hands-on experience managing SEM campaigns with a proven track record of scaling channels profitably.
• Deep expertise in Google Ads (Search, Shopping, Display, YouTube) and familiarity with Bing Ads and other platforms.
• Strong analytical skills with experience using tools like Google Analytics (GA4), Looker, or similar platforms.
• Proficiency in designing and analyzing A/B tests and applying insights to campaign optimizations.
• A data-driven mindset with the ability to turn complex performance data into actionable strategies.
• Familiarity with tracking implementation (UTMs, pixels, conversion APIs) and troubleshooting discrepancies.
• Experience managing performance marketing budgets and achieving target KPIs such as ROAS, CAC, and LTV.
• Self-starter who can work independently, take ownership, and drive results in a fast-paced environment.

• Experience in health, wellness, or eCommerce industries.
• Familiarity with SEO to align organic and paid search strategies.

About Sequencing

Sequencing is a leader in genetic insights, focused on changing lives and changing the world. We help individuals understand their genes so they can live longer, healthier, and happier lives. Our personalized genetic insights enable people to manage health risks and leverage their unique traits.

Sequencing makes Whole Genome Sequencing, the world's most comprehensive genetic testing, accessible and affordable. Our clinical-grade test and genetic analysis screens for over 15,000 conditions, providing deep insights into potential health risks. It translates genetic data into actionable steps to manage health and enhance well-being.

Our user base is rapidly expanding, and the personal genomics market is experiencing unprecedented growth. We’re venture-backed and scaling rapidly to meet consumer demand.

Sequencing.com is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.