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Correlation Ventures

Analyst - Omnichannel Data Management



IT, Data Science
Hyderabad, Telangana, India
Posted on Tuesday, September 5, 2023

Our Team:

Sanofi Global Hub (SGH) is an internal Sanofi resource organization based in India and is setup to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions. SGH strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations in Sanofi, Globally.

Main responsibilities:

The overall purpose and main responsibilities are listed below:

  • Business accountability for commercial (omnichannel) data management function.
  • Collaborate with data scientists, brand marketing teams, commercial functions, field force teams, BI & Analytics, ITS and agencies to define and fulfill current data applications and uses.
  • Ability to adopt/grow technical skills as modernization of Sanofi data systems progresses.
  • Daily Operations management
    • Ability to lead the Data Inquiries navigating multiple systems and orchestrating inquiry support with numerous support teams.
    • Impact analyses once the root cause is defined.
    • Ability to represent US Commercial DM team as a SME from the daily operations perspective.
  • SME-level contributions to Data Quality framework analyses and enhancement initiatives
  • Lead vendor onboarding (data contracts, compliance requirements etc.) and vendor performance management reporting.
  • SME-level contributions to Data Quality framework analyses and enhancement initiatives
  • Understanding of Omnichannel Ops
    • Adobe/SFCM campaign management
    • 3rd Party Media Data and Ops
    • Google Analytics (GA) data
    • AI Data Models – Go to Market (GTM), Marketing Model Mix (MMM), Next Best Action (NBA), Next Best Message (NBM)
    • Customer Data Platform (CDP)
  • Collaborate with commercial business leads to review, validate, and approve the request to add/update metadata tags and/or tagging taxonomy.
  • Create and manage the commercial data catalog.
  • People:
    • Maintain effective relationship with the end stakeholders within the allocated GBU and tasks – with an end objective to develop education and communication content as per requirement
    • Actively lead and develop SGH operations associates and ensure new technologies are leveraged
    • Initiate the contracting process and related documents within defined timelines; and
    • Collaborate with global stakeholders for project planning and setting up the timelines and maintaining budget
  • Performance:
    • Refresh Existing Reports and identifies improvement opportunities in reporting and BI tools and as needed structure / functionality with the latest insights as they become available
    • Create dashboards to synthesize and visualize key information and enable business decisions
    • Works to develop deal tracking analytics and reporting capabilities
    • Collaborates with Digital to enhance data access across various sources, develop tools, technology, and process to constantly improve quality and productivity
  • Process:
    • Support delivery of projects in terms of resourcing, coordination, quality, timeliness, efficiency, and high technical standards for deliveries made by the medical/ field writing group, including scientific documents and clinical/medical reports
    • Contribute to overall quality enhancement by ensuring high scientific standards for the output produced by the medical/ field writing group; and
    • Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
    • Refresh report on frequency/cycle basis (weekly/monthly/quarterly/annually), along with QC checks for each refresh
  • Stakeholder: Work closely with global teams and/ external vendors to ensure the end-to-end effective project delivery of the designated publication/medical education deliverables

About you

  • Experience:
    • 3+ years of experience in pharmaceutical product commercial omni channel datasets, data governance and data stewardship. In-depth knowledge of common databases like IQVIA, APLD, SFMC, Google analytics, Engagement and execution data, etc.
  • Soft skills: Strong learning agility; Ability to manage ambiguous environments, and to adapt to changing needs of the business; Good interpersonal and communication skills; strong presentation skills a must; Team player who is curious, dynamic, result oriented and can work collaboratively; Ability to think strategically in an ambiguous environment; Ability to operate effectively in an international matrix environment, with ability to work across time zones; Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques.
  • Technical skills:
    • At least 3-5 years direct experience with pharmaceutical sales data and data management with the emphasis on syndicated data and digital/multi-channel data.
    • At least 1–2-year experience in supporting data scientists on data management capabilities for AI/ML algorithms
    • At least 1–2-year experience in supporting digital marketing campaigns
    • Ability to lead an operations-oriented team.
    • Strong knowledge of pharmaceutical sales and marketing data sources
    • Experience with digital data vendor contracting.
    • Knowledge of and/or experience in pharmaceuticals sales operations; understands how data is applied in a pharmaceuticals commercial operations context.
    • Ability to translate business needs into data requirement
    • Understands the basic principles of data management and data processing.
    • Understands the basic principles of data governance and date stewardship (data quality).
    • Strong communication skills, including the ability to communicate the data management subject matter to a non-technical/unfamiliar internal customer.
    • Experience of using analytical tools like SQL, Power BI, Qliksense, Tableau, Smartsheet, and Alteryx etc is a plus.
    • Proficient of Excel/word/powerpoint.
    • An aptitude for problem solving and strategic thinking and ensuring high quality data output with strong quality assurance
    • Ability to synthesize complex information into clear and actionable insights
    • Proven ability to work effectively across all levels of stakeholders and diverse functions
    • Solid understanding of pharmaceutical development, manufacturing, supply chain and marketing functions
    • Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques
    • Effectively collaborate across differing levels of management, functions and role
    • Strong decision-making skills, identifying key issues, developing solutions and gaining commitment.
  • Education: Advanced degree in areas such as Management/Statistics/Decision Sciences/Engineering/Life Sciences/ Business Analytics or related field (e.g., PhD / MBA / Masters)
  • Languages: Excellent knowledge in English and strong communication skills – written and spoken

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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