Companies you’ll love to work for

Correlation Ventures

Senior Brand Manager



Marketing & Communications
Mumbai, Maharashtra, India
Posted on Wednesday, October 4, 2023
  • To be responsible for the market share, growth, revenue and profit for the Channel portfolio in India
  • Develop marketing strategies to gain market share and achieve top line and bottom-line delivery as per target for the priority brand of Dulcoflex and support plans on other key brands
  • Closely work with the Dulcoflex Global and Regional Brand teams to strategize the Brand Plan and innovation pipeline
  • Periodically (Quarterly) plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure
  • Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums including TV, Digital, Mobile, Print, Radio etc. and flawlessly execute them
  • Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL & BTL activities and course correct strategy if required by periodic travel to different geographies
  • Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes
  • Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.) to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.