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Depura Brand Manager

Synthorx

Synthorx

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Friday, October 6, 2023

MANAGEMENT / LEADERSHIP RESPONSIBILITY

Organization

  • To be responsible for the market share, growth, revenue and profit obtained by allocated products in the given therapy area in India.
  • To align with and participate actively in organization led initiatives periodically
  • To understand and comply with the organization Code of Ethics for the role
  • To understand and communicate organization values across the section

KEY RESULT AREAS

People:

  • Develop learning modules for the field force on marketing and promotional plan, conduct learning sessions, guide and develop rapport with the field staff in order to obtain the desired development of market share and sales.
  • Participate in training programs associated with the Physician Partnership Program & other skill enhancement programs organized from time to time.
  • Performance Indicators:
  • Number and effectiveness of training programs conducted
  • Number of training programs participated in

Duties & Responsibilities

Financial:

  • Periodically (Quarterly) plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure.
  • Design creative marketing and promotional campaigns and cascade it to the desired customer by providing appropriate training to the sales force in order to maximize impact of marketing activities and return on investment.
  • Performance Indicators:
  • Product wise marketing expenditure – actual v/s budgeted.
  • ROI on investments
  • Product wise expenditure on marketing and promotion as % of sales turnover in a given period (quarterly/ annual)

Process:

  • Prepare promotional and brand plan for allocated products by scanning external & internal environment and enable execution by planning, monitoring and reviewing product wise marketing initiatives.
  • Create effective marketing program by identifying and analysing requisite data, evaluating product needs, allocating resources and reviewing monthly sales forecasts in order to achieve the planned market share and sales and profit objectives.
  • Coordinate with the designated Medical advisor, sales management (AM / RSM) & investigators to plan & review progress of clinical trials & post-marketing studies for the assigned products & therapeutic area
  • Performance Indicators:
  • Success of the brand/ brand plan (growth/ market share/ sales/ profit)
  • Accuracy of sales forecasts
  • Effectiveness of promos and campaigns.
  • Adherence to timelines for clinical trials and post marketing survey
  • Number of new products launched and achieved Y1 sales objective
  • Lead the innovation agenda of the brand. Craft the product pipeline, work with a cross functional team to develop the product and launch as per launch plan. Responsible for scaling up the innovation in accordance with the agreed business plan

Customer:

  • Organize seminars, symposia, congresses and CME programs with the help of field force and address symposia on latest trends in disease management in order to positively influence key doctors.
  • Develop, sustain and leverage relationships with key opinion leaders in the medical & patient fraternity in order to create preference for Sanofi products for drug prescription.
  • Undertake regular Field visits to understand implementation of marketing plans and obtain customer insight
  • Performance Indicators:
  • Brand wise number of seminars organized annually
  • Number of conferences participated in.
  • Number of Field working days (as per BU norms)

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.