JOB PURPOSE

Revenue Growth Manager & Trade Marketing Lead within Sanofi Consumer Healthcare is identified as a key role for commercial strategy development as well as designing best in class trade executions.

Reporting to the head of TRM, this position will be key in developing and implementing strategies that will drive profitable growth, design, monitor and facilitate instore activities that complement our brand plans, account standards that deliver a competitive edge and build pharmacist recommendations that reinforce brand love. All of this will be done through collaboration with our Sales & brand teams

KEY RESULTS / ACCOUNTABILITIES

Role Responsibilities:

• Strategy Development: Leads the development of Channel centric RGM & Trade marketing strategy across Price, Promotion, Assortment and Trading Terms based on market insights.
• Winning in-store: Develops brand and channel specific account standards rooted in the growth levers delivering higher shares of shelf, promo, SKU vs brand market shares.
• Commercial Planning: Integrate RGM & TM planning into all relevant commercial planning processes. i.e. from annual IBBP exercise to all financial budget planning/ reviews.
• Monitoring and governance: Run monthly reviews around pricing, promotion, GTN in partnership with the finance team
• Brand Love: Works closely with brand & innovation teams to develop customer and shopper centric solutions on pack price architecture & promotional designs
• Stakeholder Collaboration: Support on-ground teams to build the right narrative for customers, government and internal stakeholders around the reasons and justification for changes in price and investment models using internal and external index data as well as category & market knowledge

KEY WORKING RELATIONSHIPS

INTERNAL

Cross Functional Collaboration with:

• Supply Chain.
• Sales & Marketing Operations.
• Finance
• Regulatory

EXTERNAL

Would be expected to be involved with:

• Sanofi Distributors
• Regional and global teams

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

• Knowledge & education:
  • Bachelor’s degree in Business related topic.
  • MBA – a plus

• Communication:
  • English – Full professional proficiency.
  • Arabic Speaking is a plus.
  • French speaking is a plus

• Experience:
  • Prior experience in a similar role, Finance or Trade Marketing
  • Prior FMCG experience a plus.
  • Advanced proficiency in Microsoft office applications - Excel, Power point, Word
• Skills:
  • Strong and visible leadership - ability to lead initiatives and influence key stakeholders into action.
  • Advanced analytical skills – translate data into insights and insights into actions and strategies.
  • Well-developed strategic thinking, commercial & financial acumen, logical thinking and experience in analysis to derive insight.
  • Proven ability to navigate complex situations, challenge the status quo and make decisions without perfect information.
  • Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment.
  • Excellent communication skills, both verbal and written. Must be impactful and assertive. Personal credibility, confidence, and robustness to influence and challenge senior colleagues.

Should demonstrate the Challenger Mindset Behaviours:

Take Action – to drive results.

Stretch – to differentiate where it counts.

Feedback – challenge each other to grow.

Togetherness – enjoy the ride together, trust and support each other towards common goals.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.