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Correlation Ventures

Senior Brand Manager, Allegra NA



Marketing & Communications
Bridgewater, NJ, USA
Posted on Saturday, November 11, 2023

Senior Brand Manager, Allegra Innovation

Location: Bridgewater, NJ

Remote Work: Hybrid, onsite 2 days per week.

Travel Expected: 10%

Job Type: Full time

About the job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Our Team

This role is part of the Northa America (NA) zone brand team, based out of Bridgewater, New Jersey and reports into the NA Zone Brand Head.

Main Responsibilities

Strategy Development & Alignment

  • Drive strategic innovation & portfolio leadership for the brand, ensuring aligned Where to Play and How to Win choices based on deep consumer insight and data analysis to drive sustainable sales growth and profitability.

  • Partner with the Global team to ensure local alignment with Global strategy.

  • Partner with Brand Lead to ensure alignment of innovation roadmap with the brand strategy and short-term financial plans. Develop and implement launch activation programs for innovation launches.

  • Collaborate closely and frequently with Field Sales and Sales Strategy to plan and execute programs that will drive growth at retail (e.g., buyer engagement, sizing/ pricing strategy, promo planning).

Ideation & Concept Development

  • Refresh innovation pipeline through concept development and consumer validation.

  • Closely track consumer trends to identify white space opportunities and innovation/ renovation concepts.

New Product Development

  • Drive concepts through new product development process all the way to launch, including project management, risk mitigation, and stakeholder management.

  • Lead cross-functional teams to bring concepts to market.

  • Manage all key commercial deliverables for innovation launch, including claims, pack design, P&L, and retailer sell story.

  • Provide key input to launch activation plans.

About You

  • Bachelor’s degree from an accredited four-year college or university. Post-bachelor’s degree from an accredited college or university (e.g., Masters, MBA or equivalent) preferred.

  • 5+ years of relevant experience.

  • Leadership – skills to envision, engage, enable, and execute.

  • Cooperate transversally – collaboration and influence skills up-down-across organizations and cultures/geographies.

  • Act for change – embrace change and innovation and initiate new & improved ways of working.

  • Entrepreneurial spirit, with ability to independently navigate ambiguous situations to drive progress on key initiatives.

  • Develop people – takes responsibility for one’s self and others in anticipation of future business needs.

  • Strong interpersonal skills.

  • Excellent communication skills, both written and verbal

  • Strategic and analytical thinking, with ability to translate data and insights into actions and plans for the brand.

  • Autonomy and ability to balance long-term strategic priorities with short-term business needs.

  • Creativity and problem-solving.

  • Flexibility to adapt to constantly changing business environment.

  • Strong project management/ organization skills, with ability to multi-task and prioritize.

  • Digitally savvy.

Pursue Progress, Discover Extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at!

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.