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工作地：上海

岗位一：Marketing Manager

岗位二：(Sr.) Brand Manager

JOB DESCRIPTION

1.Marketing Manager

• Develop and optimize marketing strategy for assigned product.
• Lead, control assigned marketing team to achieve Operation plan target on specified products.
• Collaborate with other relevant departments to achieve objectives for the assigned portfolio.

Key accountabilities

Product portfolio

• Develop strategies for the products, set objectives and propose budget
• Long Range Plan (LRP) (5years)
• Marketing Plan and operation plan (Annual)
• Access strategy & plan
• Production Plan Reporting (Annual with monthly update)
• Cycle plans (4x year)
• Monitor and control the marketing plan to modify /adapt the marketing mix of activities to achieve sales objectives.

Management / co-ordination

• Control implementation of marketing plans and trigger continuous adaptation of plans to changing environmental needs.
• Final control of the HCP project budget within agreed limits
• Ensure optimal flow of information, key messages and content material to salesforce
• Leverage cooperation with Regional Marketing
• Set up and deepen inter-department cooperation and communication to develop products strategies and implementation.
• Foster the professional development of each member of the team, according to the requirements of the company.
• Ensure a good team spirit and a high retention of skilled personnel.

2.(Sr.) Brand Manager

Key accountabilities

Integrating Customer Insights & Analytics

• Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
• Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Brand and Portfolio Strategy

• Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

• Drives consistent execution of product strategy with appropriate key performance indicators
• Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI
• Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives.
• Develop robust promotional mix and setup training for sales team.
• Ensures compliance with finance and budgeting practices and manage budget within agreed limits.

Education

• Minimum bachelor’s degree
• Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered.

Experience & knowledge

• At least 2-3 years’ experience in the pharmaceutical industry, or consulting firm with extensive health care experience
• Experience in multinational company is must.
• Experience in new launch experience is desired.

Core competencies

• Good level of English language (spoken/written)
• Proactive and independent attitude
• Strong analytical skills and learning agility.
• Experience with building forecast models, valuations, PowerPoint presentations
• Excellent project management skill
• Good team working and cross-functional capability.
• Adaptability/Flexibility

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!