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Marketing Manager/Brand Manager(内推通道)

Synthorx

Synthorx

Marketing & Communications
Multiple locations
Posted on Saturday, May 11, 2024

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工作地:上海

岗位一:Marketing Manager

岗位二:(Sr.) Brand Manager

JOB DESCRIPTION

1.Marketing Manager

  • Develop and optimize marketing strategy for assigned product.
  • Lead, control assigned marketing team to achieve Operation plan target on specified products.
  • Collaborate with other relevant departments to achieve objectives for the assigned portfolio.

Key accountabilities

Product portfolio

  • Develop strategies for the products, set objectives and propose budget
  • Long Range Plan (LRP) (5years)
  • Marketing Plan and operation plan (Annual)
  • Access strategy & plan
  • Production Plan Reporting (Annual with monthly update)
  • Cycle plans (4x year)
  • Monitor and control the marketing plan to modify /adapt the marketing mix of activities to achieve sales objectives.

Management / co-ordination

  • Control implementation of marketing plans and trigger continuous adaptation of plans to changing environmental needs.
  • Final control of the HCP project budget within agreed limits
  • Ensure optimal flow of information, key messages and content material to salesforce
  • Leverage cooperation with Regional Marketing
  • Set up and deepen inter-department cooperation and communication to develop products strategies and implementation.
  • Foster the professional development of each member of the team, according to the requirements of the company.
  • Ensure a good team spirit and a high retention of skilled personnel.

2.(Sr.) Brand Manager

Key accountabilities

Integrating Customer Insights & Analytics

  • Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
  • Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Brand and Portfolio Strategy

  • Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

  • Drives consistent execution of product strategy with appropriate key performance indicators
  • Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI
  • Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives.
  • Develop robust promotional mix and setup training for sales team.
  • Ensures compliance with finance and budgeting practices and manage budget within agreed limits.

Education

  • Minimum bachelor’s degree
  • Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered.

Experience & knowledge

  • At least 2-3 years’ experience in the pharmaceutical industry, or consulting firm with extensive health care experience
  • Experience in multinational company is must.
  • Experience in new launch experience is desired.

Core competencies

  • Good level of English language (spoken/written)
  • Proactive and independent attitude
  • Strong analytical skills and learning agility.
  • Experience with building forecast models, valuations, PowerPoint presentations
  • Excellent project management skill
  • Good team working and cross-functional capability.
  • Adaptability/Flexibility

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!