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E-Commerce Manager (B2B and Multi-Channel)

Synthorx

Synthorx

Ho Chi Minh City, Vietnam
Posted on Sunday, May 19, 2024

Job title: B2B Ecommerce Manager

  • Report to: ASEA E-Commerce Head
  • Location: HCMC
  • Hybrid
  • Job type: Permanent, Full time

About the job

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Our Team:

A new and fantastic opportunity is available for an E-commerce Manager to join the Sanofi Consumer Healthcare sales team and play a key role in our growing eCommerce space in Vietnam market. Reporting directly to the New Channel Lead, and dotted-line to the SEA E-commerce Lead, the E-commerce Manager will take full ownership of building and developing a strong partnership with B2B marketplaces to drive digital sales via E-Commerce platforms, strategic initiatives for growth and managing strategic partner relationships for long term success.

Main responsibilities:

Business Delivery and Customer Management

  • Responsible for the delivery of profitable market share growth of the ecommerce channel
  • Responsible for the delivery of the Volume Sales, Gross & Net Sales KPI’s
  • Lead account relationship for Sanofi CHC with all e-commerce marketplaces in the country
  • Develop and lead the marketplace strategy, and growth plans for B2B E-Commerce channel
  • Acquires an understanding of local market and use this knowledge to accelerate the Commercial Executions
  • Develop Joint Business Plan (JBP), monitor and drive the performance via Joint Business Plans with core customers.
  • Presents the business strategy, ambitions, clear targets & priorities of each marketplace
  • Manage sales operation via appointed third party distributor.
  • Close monitor the inventory of distributor and optimize the accuracy of forecast with supply chain.
  • Arrange and lead regular business reviews and manage the relevant commercial relationships.

Ecommerce Full Funnel Orchestrator

  • Be the orchestrator of ecommerce integrated planning & execution, on both onsite & offsite fronts, driving the cross-functional team, including brand marketing, shopper marketing, consumer engagement, media agency, creative agency, etc. to sync all the business levers and business objectives.
  • Align budget plan across functions, and across categories, from trade budget to media budget.
  • Drive the cross-functional teams in executing those aligned trade and media budget properly.
  • Lead the agenda, review, and decision making in mobilizing, reshuffling, AB testing, and optimizing both onsite and offsite resources, to achieve the best business results for ecommerce channel, given same input budget.
  • Manage and optimize the full ecommerce shopper journey to reach expected efficiency: starting from offsite traffic where we catch potential shoppers, what we want them to see, what steps they need to go through, where they land in the ecom platforms, how to drive conversion, basket size, and loyalty (repeat purchase). Objective is to improve the efficiency and effectiveness of the full journey to drive business results.
  • Also be the guardian of any signals of channel conflict, or channel cannibalization, and have measures to mitigate it.

Drive Execution Excellence at Point of Purchase & Point of Recommendation

  • Deliver the entire portfolio distribution as per Regulatory guidelines and active sales targets.
  • Activate extended range opportunities (larger packs, online bundles, etc.)
  • Activate and deliver the Perfect Online Store activation targets: Assortment, Availability, Content, Shopper Ratings & Reviews, Share of Onsite Search, Onsite Media Activation, Store ratings.
  • Drive an in-market Fast Start to the fiscal year to bring business momentum.
  • Co-Activate end-to-end Perfect Season campaigns and Key online events to deliver in season excellence
  • Actively Manage the Gross to net to Drive ROI
  • Negotiate and deliver the necessary pricing and promotional plan to drive profitable market share
  • Deliver a Shopper Ratings & Reviews program to drive product recommendations and top line sales growth

Channel and Shopper Insights

  • Develop a fully integrated plan working with Brand and Shopper Marketing team and execute brand plans in these strategic customers and platforms.
  • Work hand in hand with digital marketing to create 360-degree consumer engagement campaigns/ projects
  • Online trade marketing excellence to create outstanding brand connections online.
  • Deliver valuable category and market insights to strengthen our presence.
  • Test, learn, scale up, and share insights with SEA Ecommerce community to add value to other markets.

Externally Focused

  • Continually keep a track of the marketplace and shopper trends on the platform
  • Competitor awareness. Track & analyze competitor activity both NPD & promotional/shelf strategies to ensure Sanofi competitiveness in the marketplace.

About you

  • At least 3-3.5 years of business experience in ecommerce and digital
  • Proven account management roles, preferably from marketplace platforms or FMCG MNC ecommerce lead role
  • Strong analytical capabilities, and passion for extracting rich insights from data.
  • Customer-oriented, Shopper-focused
  • Dynamic, results-oriented individual with a "hands on" style
  • Adaptable to a fast-paced, high-growth, changing environment.
  • Excellent interpersonal and communication skills; team player
  • Project management skills with the ability to get things done

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!