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特药事业部-Sr.Regional Marketing Manager-Shanghai

Synthorx

Synthorx

Marketing & Communications
Shanghai, China
Posted on Monday, May 20, 2024

Job title: Specialty Care - Sr.Regional Marketing Manager

  • Location: Shanghai

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As Sr.Regional Marketing Manager within our Specialty Care , you’ll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main responsibilities:

1. Execute / implement national & regional marketing plans (weighting%:45%)

1) Efficacy \Quantity\Quality\Accurate coverage of depth customers

2)Effective and accurate resources allocation through close collaboration and communication with CMKT

3) Train regional sales force

4) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate

5) Product specific regional sales and A&P budget

6) Organize regioanl activities (CME programs, symposia , etc.)

7) Attend regional sales weekly meetings

2. KOLs management(weighting%: 35%)

1) KOLs personalized platform build up

2)Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies

3)KOLs list maintenance and organize routine X-functional team review

4)KOLs coverage as speaker usage

5) Advocacy of DUPI as first-line choice in any omni-channel of sanofi

3. Participate in national marketing plan development (weighting%: 5%)

1) Participate in annual long range strategic planning ( 3-year plan)

2) Participate in annual marketing tactical budget plan ( 1-year plan)

4. Develop area marketing plans

1) Propose regional tactical cycleplans ( 4 times per year)

2) Report local market info to central ( on a monthly basis)

5. Regional brand management

1) Organize Brand Champion

2) Paticipate brand team, Implement\tracking activities implementation; provide the required data and insight for brand plan

6. Regional market intelligence

About you

Education:College Degree or Above

Experience & knowledge:At least 3 years with pharmaceutical industry;At least 1 years sales force management experienceIndustry/product knowledge

Core competencies:Good marketing planning skills;Good project management skills;Good KOLs management skills;Good selling skills;Good interpersonal skills

Why choose us?

  • Working together with a mutually supportive and future-oriented team to achieve scientific miracles.
  • You have unlimited opportunities to grow your talents and promote your career development both at home and abroad.
  • Enjoy thoughtful and well-designed reward programs that recognize your contributions and expand your influence.
  • Enjoy a variety of health and wellness benefits to take care of yourself and your family, including high-quality medical care, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!