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Brand Manager

Synthorx

Synthorx

Marketing & Communications
Bucharest, Romania
Posted on Tuesday, May 21, 2024

Sanofi Consumer Health Care is top OTC pharmaceutical company in Romania. Our portfolio includes successful global brands such as Essentiale, No-Spa, Antinevralgic, Magne B6, Dicarbocalm, which are among the most recognized products on the market in Romania.

Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.

Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Brand Manager to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant brand growth opportunities.

Main responsibilities

  • Managing resource allocation across brand strategies and tactics

  • Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives.

  • Signing-off brand ATL and BTL investments

  • Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives.

  • Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand

  • Execution of the key initiatives driving the brand growth

  • Leading the identification of high ROI initiatives to drive best performing brand activations.

  • Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan

  • Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand.

About you

Education:

  • University degree in business or scientific background

Experience:

  • Proven work experience as a Brand Manager in executing brand strategy

  • Current or previous experience in FMCG or Consumer Healthcare companies with proven track record in marketing positions

Softs skills:

  • Executional excellence and leadership

  • Strategic, integrative and analytical thinking

  • Autonomy and ability to balance long-term strategic priorities with short-term business needs

  • Creativity and problem-solving

  • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners

  • Flexibility to adapt to constantly changing business environment

  • Digitally Savvy

Languages:

  • Romanian ​– native speaker

  • English – fluent in business environment

What we offer at Sanofi:

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

  • Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully

  • Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days

  • An attractive package of benefits, including company car

  • Employee Assistance Program (mental health support, legal and financial consulting)

  • Gender neutral paid parental leave

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!