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Brand Manager

Synthorx

Synthorx

Marketing & Communications
Taguig, Metro Manila, Philippines
Posted on Friday, May 24, 2024

Brand Manager

  • Location: Philippines

About the job

Ready to push the limits of what's possible? Join Sanofi in one of our key functions and you can play a vital part in the Branding and Innovation of the products that we have. As a Brand Manager, you'll hold responsibility to defining brand strategy and your own P&L for the local markets and drive profitability, bringing our products to the next level.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

Brand Performance

  • Own brand P&L of local markets and drive profitability

  • Define brand ambition in long-term. Drive market share gain and brand consideration.

  • Drive brand love, brand health and brand imagery

  • Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs

  • Tracks monthly performance at country level and set-up corrective action plan if required

  • Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance

Brand Strategy

  • Defines the brand strategic pillars and business objectives of Dulcolax for Indonesia and Philippines based on local consumers, shoppers and HCPs insights

  • Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices

  • Defines local shopper strategy, the right channel segmentations, shopper activations and messages.

  • Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.

Brand Management

  • Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level

  • Localizes brand assets to ensure it taps local insights

  • Localizes content liaising with MRL for approval

  • Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights

About you

  • End-to-end marketing & brand management, with involvement in strategy implementation.

  • Brand management experience in global companies within FMCG / FMCH, or related industries.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!