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CHC Shopper Activator - Greece

Synthorx

Synthorx

Athens, Greece
Posted on Thursday, May 30, 2024

WHY JOINING CONSUMER HEALTHCARE ? At Sanofi Consumer Healthcare, we have one shared mission – we're building a healthier future by helping people, help themselves. We empower people to champion better self-care for themselves, their communities, and our planet, through our consumer-inspired, science-based products and solutions. In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. Everything we do is centered around people – our consumers, our customers, healthcare professionals, and our employees – across the world. We are on an exciting journey as we have created a fully standalone CHC Business Unit (separating the Business Unit from our Pharma company heritage, processes etc), to create an agile, consumer-centric and responsive organization to deliver our ambition: to become the best Fast Moving Consumer Health (FMCH) company In & For the world. Sanofi’s Consumer Healthcare company is a standalone company as a separate legal entity but remains part of the Sanofi organization.

CONSUMER HEALTHCARE AT A GLANCE • Join the #3 globally in Consumer Healthcare • We operate through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. • We provide over the counter healthcare solutions in over 150 countries • We have 12 major CHC manufacturing sites globally. • Our people work in more than 40 countries around the world. • We have nearly 10 000 employees globally who work together to serve healthier, fuller lives.

WHAT IS UNIQUE ABOUT CONSUMER HEALTHCARE ? The Standalone strategy is an exciting and unique time to be involved in shaping the future of CHC organization as it will unlock the value of our business and allow : • The integration of our business end-to-end from R&D to production and commercial, all dedicated to CHC in order to deliver bigger innovation, reduced time to market and exceed consumer and customer expectations • Improve our agility and way to operate to overtake local players and market growth momentum • Compete at par with CHC players, with processes & tools designed for CHC, gaining autonomy from our Pharma legacy • The acceleration of our digital journey transformation in order to build the true digital and data edge vs competition ranging from data driven decisions making to accelerating e-commerce and developing digital health opportunities to better engage with our consumers. We are building loved brands that serve 1bn consumers worldwide, and that have the opportunity to positively change lives, support healthcare systems and impact on the communities and society that we serve. As part of the CHC team, you will have the opportunity to work in an environment where people can thrive, grow, enjoy and be at their best. Our aim is to create an inclusive and exciting workplace for FMCH talents where we value authenticity, passion, speed and strong sense of purpose to work together as one CHC team.

LOOKING FOR A CHALLENGE ?

Within Consumer Healthcare, we have the ambition to Grow and Perform even stronger and faster, ahead of the Market. That’s why we are looking for talents that will help us shape the future of CHC with skills and behaviors specific to the FMCH market. People who: • Like agility and new ways of working • Value operational autonomy and speed decision-making • Are passionate about data and digital transformation • Are consumer-obsessed and want to make a difference • Have an entrepreneurial spirit.


Your Purpose

  • Bring the voice of the shopper into the category growth teams, ensure winning strategies across multiple channels
  • Master the shopper profiles and behaviors
  • Own and lead shopper strategy definition and execution across the country in order to deliver winning Brand / Category Strategies at the POS (Online/Offline) based on shopper insights
  • Lead our customers with the appropriate guidance to suit shoppers’ desires and needs in our different categories
  • Be an active ambassador of Category, Shopper & future retail environment focused thinking
  • Be an active link between the brand marketing strategy and the customer needs to deliver a strong trade proposition


Are you ready to chase the miracles of science to improve people’s health?


️ What you'll do

People Management Mindset

  • Develop and foster a culture of "can do”
  • Drive ownership and responsibility
  • Encourage cross functional collaboration
  • Drive a category, shopper and future retail environment mindset out across the organization
  • Drive local shopper capability building
  • Drive the change for external focus and customer centricity

Shopper profiling

  • Master shopper insights and own the shopper profiles (where they buy, how they shop, how they buy, what they buy) for the assigned categories/brands
  • Segment and target “priority” shopper profiles
  • Map purchasing drivers and barriers to be removed to maximize growth
  • Understanding of customer and trade business dynamics and needs

Shopper planning and execution

  • Define shopper strategies coherent with the brand positioning, able to conquer the targeted shopper profiles by maximizing the purchasing drivers and driving impact in-store
  • Define winning initiatives to win in store and drive sell-out in execution including:
  • Pricing
  • Visibility
  • In store advertising
  • Claims
  • Sampling
  • Driving disruptive sell-out mechanics to beat competition
  • Provide the customer teams with Action plan based on shopper research to turn those into actionable insights to enable the sales organization to have a richer dialogue with customers
  • Develop future focused category growth vision to ensure Sanofi is a market leader in must win sub-category and shopper understanding reinforcing external relationships
  • Develop and deliver annual shopper plan by channel
  • Based on shopper and channel data and in alignment with category and channel requirements
  • Ensure ROI effectiveness and Boost strategy alignment
  • Inputs to frame the “must stock list” based on shopper and consumer data and strategy
  • “Distribution” opportunities and action plans to close gaps
  • Stock
  • On-Shelf
  • Sell-out
  • Category merchandising guidance in close cooperation with Customer Lead organization
  • MSL on shelf-Perfect store
  • Ensures execution of sustainable POSM initiative and track KPIs accordingly
  • Collaborate with Customer teams to define/deliver the supporting tools for engaging pharmacists and maximize support and recommendations when a growth driver
  • Own the financials, sizing the BTL investments and respecting the budget while executing whilst assessing ROI on activities
  • Monitor & drive the monthly, quarterly, and annual achievement of strategic objectives

🌍 What we offer

  • Immersion in the CHC environment and opportunity to work with a great team with diverse and highly advanced skill sets.
  • A real & concrete career path at Local, Regional or Global level with P&L management & People management role opportunities
  • Empowerment to do the right thing for the business.

Key working relationships

  • Category Growth Lead
  • Customer Lead
  • Growth Performance Lead
  • Brand leads
  • CMI
  • Innovation
  • HCP leads
  • Consumer team
  • Finance, ITS, Legal, Scientific affairs (Medical and Regulatory), Supply, Procurement

💪 Your profile

Education

  • Business or scientific background, Bachelor degree

Required knowledge and/or experience

  • Previous experience in Shopper Marketing
  • Current or previous experience in Consumer Healthcare or FMCG companies
  • Executional excellence and leadership
  • Strategic, integrative and analytical thinking
  • Autonomy and ability to balance long-term strategic priorities with short-term business needs
  • Creativity and problem-solving
  • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
  • Flexibility to adapt to constantly changing business environment
  • Digitally Savvy
  • Adaptable to a fast-paced, high-growth, changing environment
  • Strong business & financial acumen
  • Externally focused and customer orientated
  • Shopper marketing or trade marketing experience

Language skills

  • Excellent communication and presentation skills (both written and spoken) in Greek + English.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!