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Maalox Brand Lead

Synthorx

Synthorx

Milan, Italy
Posted on Thursday, June 6, 2024

Job title: Maalox Brand Lead

  • Location: Milan
  • 40% Remote working and 5% of travel expected
  • Job type: Permanent, Full Time

About the job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Our Team:

Maalox Brand Lead is part of Growth Hub team and is responsible to drive globally Maalox strategy by leading the marketing strategy and activation plan for Maalox in Italy and to ensure global cascading.

Key responsibilities of Maalox Brand Lead are: definition of Italian marketing plan to drive sustainable growth, lead activation plan for excellent execution, coordination and development of the hierarchical structure in respect of the company’s policy and assigned budget, cascading of marketing plan to other Maalox countries.

Main responsibilities:

  • Leading the definition and the implementation of marketing strategy, identifying the correct marketing plan for Maalox, including development of brand campaign and innovation plan.
  • Leading Brand Plan & IBP cycle.
  • Coordinating and managing resources and periodic coordination with region and global marketing function for alignment and sharing of levers, brand positioning and identified strategy.
  • Complying to sustainability goals, sell-out and sell-in goals, profit goals and disposable budget.
  • Ensuring the management of information and the identification of market patterns and trends in the short, medium, and long period.
  • Acquiring and analysing information on needs and prospects of the market, keeping constantly updated on the future commercial products, on the actions of competition and on consumer and customers. Helping the spreading among the company.
  • Ensuring correct A&P definition and allocation by overseeing and verifying A&P spending, by taking care of the definition of spending priorities, defining media plan in accordance with Media team, with a tight collaboration with the internal functions involved and in compliance with company goals.
  • Supporting the development of company’s commercial offer by pinpointing the marketing plan for the realization of goals.
  • Leading and coordinating brand projects, monitoring the realization of cycle plans (tools, means, timings), ensuring the definition of product portfolio priorities and driving innovation roadmap to widen up, stretch and differentiate the product portfolio, exploiting and empowering the lever of brand value.
  • Acting complying with national and local law and with company’s sell goals.

About you

  • Experience:
  • At least 8 years of demonstrated work experience in Marketing.
  • At least 3 years of experience in a managerial role/team leaders as Marketing Manager.
  • Solid previous work experience in Brand Management and Brand Building.
  • Experience in new product design and launch.
  • Soft skills:
  • Strategic thinking/planning, financial management skills and analytical skills: ability to analyze heterogeneous data to develop marketing strategy, marketing plan, product sales plan/budget.
  • Applied knowledge of marketing and selling methodologies.
  • Solid communication and team management abilities: ability to coordinate teams, foster cross-functional collaboration and balance between heterogeneous organizational priorities.
  • Leadership, influencing and collaboration: ability to influence global strategies in the definition of the strategic brand development in short and long range, to ensure efficiency and cohesion with consumer needs and local stakeholder.
  • Ability to collaborate with global teams and countries of the region for the definition of the Growth Model of the managed brands and relative circulation of “best practices” for the creation of synergies on an international level.
  • Technical skills:
  • Digital Marketing: strong knowledge of Digital Marketing and of the fundamentals of Precision Marketing.
  • Education:
  • Marketing degree or scientific compared subject
  • Proficiency in both oral and written English

Why choose us?

1. Purpose-driven mission:

- Sanofi's mission statement, "Empower Life," highlights the company's commitment to improving healthcare and having a positive impact on society

2. Global impact:

- Sanofi's commitment to public health has helped protect hundreds of millions of people from influenza and pushed polio to the brink of eradication

3. Diverse and talented workforce:

- Sanofi values ​​cultural differences and relies on the diversity and talents of its employees to promote innovation, effectiveness and competitiveness

4. Cutting-edge science and innovation:

- Sanofi is at the forefront of transformative science, transforming the practice of medicine and positively impacting the communities in which it operates.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

All applications will be considered without any discrimination. In the spirit of maximum inclusivity and merit-based equality, the announcement is open to applications from protected or disadvantaged categories (L.68/99).

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!