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Specialty Care - Brand Manager - Shanghai

Synthorx

Synthorx

Marketing & Communications
Shanghai, China
Posted on Monday, July 1, 2024

Job title: Specialty Care - Brand Manager - Shanghai

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As Brand Manager within our Specialty Care, you’ll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main responsibilities:

• Leads the development and delivery of customer marketing for new product launch, including pre-launch plan development and execution.

• Marketing research - provides guidance to design using primary and secondary data, and competitive intelligence under direction of senior leader/MR expert.

• Insight generation - identifies insights/hypotheses for particular customer groups across broad range of healthcare solutions/disease areas.

• Develops comprehensive set of sales forecast scenarios and sensitivity analysis across portfolio.
• Develops business cases for resource allocation.
• Derives insights and threats to brand from competitive intelligence.
• Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers.
• Provides analysis to support Business Review

• Leads the development of fullscale communication plans across the product life cycle.
• Leads the development and launch of new campaigns, e.g. research, customer synthesis, concept and material development, professional, DTP (direct to patient) and/or DTC (direct to consumer), that
appropriately target selected customer groups including payers.
• Solicits and aligns information from all line functions to maximize commercial value.

Job Qualifications

  • Working Experience: 3-5 years of product management experience, multinational pharmaceutical companies is preferred
  • Transversal SkillsExcellent communication and interpersonal skills
  • Functional Skills: Championing People,Growth Mindset,Obsessive Execution
  • Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)

Language requirements: Proficiency in English and fluent MandarinWhy choose us?

  • Working together with a mutually supportive and future-oriented team to achieve scientific miracles.
  • You have unlimited opportunities to grow your talents and promote your career development both at home and abroad.
  • Enjoy thoughtful and well-designed reward programs that recognize your contributions and expand your influence.
  • Enjoy a variety of health and wellness benefits to take care of yourself and your family, including high-quality medical care, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!