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Director, Account Engagement Marketing - Digital

Synthorx

Synthorx

Marketing & Communications
Cambridge, MA, USA
Posted on Tuesday, July 2, 2024

Position Title: Director, Account Engagement Marketing – Digital

Position Location: Cambridge, MA

About the job

Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing, to make faster decisions closer to the customers we serve. Additionally, the Account Engagement Marketer, Digital will play a critical role in maintaining Sanofi’s leadership in Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized customer experience.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main responsibilities:

  • Develop the engagement strategy for digital tactics by generating deep customer insights to identify points of friction and unmet needs across the customer experience journey.

  • Establish performance measurement systems and continuously review customer intelligence and feedback to improve the customer experience in real-time and long-term.

  • Work closely with cross-functional counterparts to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned and pulled through across the digital strategy and tactics.

  • Create and manage tailored omnichannel engagement strategies and hyper-personalized content plans, ensuring alignment with customer journeys and stakeholder networks.

  • Act as the primary digital marketing liaison, collaborating with cross-functional teams and channel leads to align strategies and manage engagement activities.

  • Lead the digital deployment of modular content and B2B offerings, develop content calendars aligned with key events, and manage budgets and performance metrics.

  • As the digital marketing lead, and based on brand and customer engagement strategy, design the architecture, build content for, and manage HCP-facing websites as well as other digital properties and channels.

About you

  • 3+ years of relevant healthcare or pharmaceutical industry experience

  • Degree in marketing, business, technology, or life sciences

  • Marketing experience required.

  • Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

  • Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.

  • Insights & analytics experience, preferably in cross-functional leadership roles.

  • Demonstrated expertise in account strategy.

  • Ability to travel ~33% within the US.

Why choose us?

  • Bring the miracles of science to life alongside a supportive, future-focused team.​​

  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.​​

  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.​​

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!