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Correlation Ventures

Brand Manager, Gold Bond (12-month Contract)



Marketing & Communications
Laval, QC, Canada
Posted on Saturday, July 6, 2024

Brand Manager – Gold Bond (12-month Contract)

Location: Laval, QC (hybrid) or Montreal, CA (remote)

About the Job

Are you a passionate brand builder and business leader ready to continue the growing momentum behind Gold Bond in Canada? This is an exciting time to join as we evolve to meet the ever-changing needs of our consumers and retailers and unlock new sources of growth. The Gold Bond Brand Manager will play a critical role in developing and executing strategy, innovation, and marketing activation plans. Join us as we take the Gold Bold brand to new heights.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main Responsibilities:

  • Drive sustainable growth and profitability for the brand through strategies grounded in deep consumer insight and data analysis.
  • Recommend changes to in-year execution and/or identify new opportunities based on performance indicators.
  • Communicate the brand strategy and implementation plans to appropriate stakeholders.
  • Partner with the US team to ensure local alignment with local strategy.
  • Ensure alignment of the brand strategy and build strong internal partnerships with key CHC functions, including Sales, Quality, Regulatory, Medical, Finance, Supply & Communications
  • Create integrated consumer campaigns including TV, precision marketing, digital, social, and consumer/ trade promotions. Utilize consumer journey insights and marketing mix analysis to connect with the right consumer, at the right moment, with the right message.
  • Partner closely with cross-functional and external agency partners to build and execute plans.
  • Oversee management of P&L, leading forecasting, budget tracking, and the annual business planning process.
  • Collaborate closely and frequently with Field Sales and Sales Strategy to plan and execute programs that will drive growth at retail (e.g., buyer engagement, sizing/ pricing strategy, promo planning)
  • Partner with Innovation Lead to ensure alignment of innovation roadmap with the brand strategy and short-term financial plans.
  • Develop and implement launch activation programs for innovation launches.

About You

  • Bachelor’s degree from an accredited university. Preferably a Master’s Degree/MBA or equivalent.
  • 5-7+ years of relevant experience.
  • Experience in brand marketing, especially in OTC or CPG.
  • Exceptional project management skills.
  • Leadership – skills to envision, engage, enable, and execute; ability to balance long-term strategic priorities with short-term business needs.
  • Cooperate transversally – collaborate and influence up-down-across organizations and cultures/ geographies.
  • Act for change – embrace change/innovation and initiate new and improved ways of working.
  • Strong strategic thinking, Creative problem solving, Digitally savvy
  • Excellent English & French communication skills, both written and verbal

Why choose us?

  • Bring the miracles of science to life alongside a supportive, future-focused team.
  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
  • You will grow alongside a talented team motivated by a shared purpose.
  • You’ll discover the depth of potential you can unleash when you enter a world-leading environment, expertly designed to support you making a difference.

The salary range for this position is $123,000.00 to $130,000.00 CAD. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link, OR Home – Sanofi (

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.

Applications received after the official close date will be reviewed on an individual basis.



Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at!