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AS/COPD Customer Engagement Manager

Synthorx

Synthorx

Customer Service
Seoul, South Korea
Posted 6+ months ago

STRATEGIC CONTEXT

  • Immunology(Dupixent) Franchise mandate is to be the growth driver and contributor of innovation through the delivery of best-in-class HCP and patient experience

  • The MCO Immunology(Dupixent) Franchise concentrates all marketing MCO-strategic activities for Dupixent/Itepekimab and is expected to support South Korea, Australia and New Zealand.

  • This position is responsible for leading Dupixent AS/COPD marketing in Korea through strategic engagement and effective marketing mix mainly in collaboration with sales team, Sr customer engagement manager and brand lead.

KEY DIMENSIONS: SCOPE & SCALE

  • SK Respiratory business delivers >4m€ sales in 2024 with impending critical anchor indication launch (COPD) in early 2025.

  • The AS/COPD Customer Engagement Manager holds a pivotal position in orchestrating a dynamic and cohesive AS/COPD ( Asthma / Chronic Obstructive Pulmonary Disease) marketing execution in SK to reinforce strong market presence and drive growth. The portfolio of his/her responsibility entails AS, COPD and upcoming new respiratory indications.

ROLE RESPONSIBILITIES

The AS/COPD ( Asthma / Chronic Obstructive Pulmonary Disease) Customer Engagement Manager leads Commercial and cross-functional team in the execution of Global and MCO brand strategy through the implementation of strategies and tactics such as Customer personas, Customer journeys, Customer engagement planning, and Go-to market execution with excellence.

  • Deliver the AS/COPD key priorities/financials by driving the best customer experiences

  • Support the AS/COPD brand plans for the pan-Respiratory portfolio

  • Co-lead local commercial operation planning for impactful execution aligned with brand strategies.

  • Build customer engagement plans in partnership with brand lead, sales, medical, BO&S by mapping the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.

  • Run branded/unbranded campaigns and promotions via various marketing mix to the target HCPs/patient/media

  • Drive GTM maturity of commercial way of working

  • Lead contents development & dissemination by customer persona aligned with MCO brand plan.

  • Support sales team’s capability / expertise improvement with seamless trainings and optimized STEM/CONNECT execution

  • Support the management of core allergy/pulmonology-related societies

  • Prepare and execute the COPD commercial launch

  • Collaborate with relevant departments, brand lead, Sr CEM and global to achieve Respiratory brand goal

  • Engage brand team to get necessary support and cooperation in global functions

  • Track customer engagement performance KPIs and engagement.

  • Compliance: Respect corporate commitment and compliance guidelines.

MAIN REQUIREMENTS

  • Education Background : University of college graduated. Bachelor’s degree in pharmacy, biology, business administration, communication or any related field is preferred.

  • Pharmaceutical Industry & Brand Management Experience: At least 3 years in pharmaceutical business in sales, marketing, medical and communications (including > 2 years of pharmaceutical marketing).

  • Immunology Knowledge & Experience: Established knowledge or experience in AS, COPD or immunology product in Korean market is preferred

  • Understanding of Sales and Marketing operating model, Go to Market (GTM) transformation

  • Strong experience in developing and executing customer strategy.

  • Language Proficiency: Fluent in Korean & English

PROFESSIONAL SKILLS THAT MAKE THE DIFFERENCE

  • Proven track record of stakeholder engagement & communication skills (customers, global and local internal stakeholders)

  • Strong winning mindset to excel the competition, leading the market

  • Strong collaborative ability and dedication to team accomplishment

  • Role model of PTW behaviours

  • Diversity Equity & Inclusion mindset and positive attitude toward work and people

Pursue progress, discover extraordinary

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