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Trade Marketing Lead, Retail, South Korea

Synthorx

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Marketing & Communications

Seoul, South Korea

Posted on Jul 24, 2024

Job Title: Trade Marketing Lead, Retail, South Korea

Location: Seoul, South Korea
Average of 10 days/month remote working
Job type: 18-month Fixed Term Contract & Full Time

ABOUT THE JOB

Ready to push the limits of what’s possible? Join Sanofi to play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

Our Team:

You will be part of the ASEA Trade Marketing & Revenue Management team which reports to Sanofi CHC’s ASEA General Manager. Our mission is to develop channel strategies and in-store activation plans to deliver sustainable market growth ahead of our competitors and maximize the revenue of our portfolio.

Main responsibilities:

Be your Channel Champion to win ensure sustainable market growth ahead of our competitors. Be externally focused, at the heart of everything you do. Be an active cross functional team member ensuring effective collaboration across your market and the zone.

ACHIEVE FINANCIAL & MARKET SHARE TARGETS:

Drive profitable market share growth in the region
Meet Volume Sales, Gross & Net Sales targets
Attain Gross Margin and BOI targets, managing P&L effectively
Monitor and adjust strategies to ensure financial objectives are met

MANAGEMENT OF TRADE MARKETING ASSETS & POSM MATERIALS

Liaise with the Brand & Innovation Marketing & sales team to deploys all necessary POSM in the channels and develop and roll-out any other Trade assets.
Drive the execution and roll out of the Perfect Store Account Program across the channels.
Track and monitor investment vs Budget.

MONITORING, EVALUATION & IMPROVMENTS OF ACTIVATIONS IN THE CHANNEL

Evaluate and assess effectiveness and ROI for all Trade Marketing tactics and/or assets with the support of the RGM & Performance Analytics.
Complete an evaluation on all activities to capture learnings and demonstrate the implementations of learnings against future investments through detailed analysis to improve sales, trade spend, product mix, efficiency, etc.
Stay up to date with industry trends and competitor activities to identify potential threats or opportunities.

CHALLENGER MINDSET

Take Action: Drive results by identifying opportunities in channel, developing proposals, aligning with Zone T&R Head, Country Teams.
Stretch: Develop creative channel plans & ensure alignment to our core sustainability priorities
Feedback: Continuously challenge the status quo and push the team to grow to ensure we are delivering sustainable market growth while having our consumers & customers at heart
Togetherness: Positive attitude, dynamic and ability to deliver through others & drive for results

ABOUT YOU

Experience in Trade Marketing/Sales with background in Consumer goods and/or Consumer Healthcare and awareness of retailers’ business strategies to be able to find opportunities for joint collaboration.
Previous experience in a matrix organization preferred.
Able to read and interpret sales data (IMS, Offtake, etc.)
Executional excellence and leadership in driving channel growth in local market
Strong project management & analytical thinking
Creativity and problem-solving skills
Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
Ability to be flexible and adapt quickly to changing strategies and priorities.
Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations.
Fluent in English

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.